Brafton Reviews

Updated July 1, 2015
108 reviews filtered by
  • Any Location
  • Any Job Title
  • Full-time
  • Part-time
Employment Status

Reset
2.5
Rating Trends
Recommend to a friend
Approve of CEO
(no image)
Richard Pattinson
35 Ratings

Pros
  • Bring able to work from home was nice (in 21 reviews)

  • Open door policy with upper management (in 7 reviews)

Cons
  • No work-life balance - management's M (in 10 reviews)

  • The upper management does not seem to care about customer satisfaction at all (in 13 reviews)

More Pros and Cons

108 Employee Reviews

Sort: Popular Rating Date
  1. Great People, Great Products, Changes in the Works

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Brafton full-time

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Some of the most talented individuals I have ever worked with in my professional career.
    Direct line to the CEO and upper management. You have the opportunity to make changes if you truly want to make a difference.
    Travel to visit clients when necessary, so you can really make the travel schedule what you want it to be.
    Creative freedom, depending on the clients you are working with some of them truly allow you to explore new options on ways to engage with their audience.
    Ability to manage your accounts without feeling shadowed by a manager at all times, it really allows you to feel confident each day.

    Cons

    Editorial turnover is high.
    There are times where products/services are introduced without the consultation of the department that is going to be using it.

    Advice to Management

    Continue to develop a strategy that best fits each client's needs rather than what sales produces.


  2. Helpful (3)

    A creative blackhole

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - News & Content Writer in Chicago, IL
    Former Employee - News & Content Writer in Chicago, IL

    I worked at Brafton

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    Pros

    -The people.

    -A great learning experience for young professionals, in that it contextualizes the challenges of desk life and the working world. Recommended for every writer who is convinced they'll write the next great American novel by age 30. It'll put things in perspective.

    -You will learn to work efficiently.

    Cons

    -At first glance, Brafton appears to be a company imagined by David Foster Wallace as a mechanism to exemplify the futility of language in the digital age. The editorial department bears a tremendously heavy workload, thrusting an unfathomable amount of hollow content into a technological universe already jumbled with too many empty ideas. From an outsider's perspective, the job would seem hyperbolic and cartoonish, making this writer in particular wonder if his entire existence there was nothing more than a fever dream.

    -There is little room for growth, little value placed on professional development, and certainly no type of financial incentive to succeed or excel.

    -There is minimal communication between departments, making the entire strategy behind delivering content inane and unsatisfactory. As the writer you will bear the burden for most of that.

    Advice to Management

    Pay writers competitive salaries, live up to the cultural expectations you set and give employees more opportunities to grow and thrive.


  3. Helpful (2)

    Lead Generation

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Lead Generation Team Member in Boston, MA
    Former Employee - Lead Generation Team Member in Boston, MA

    I worked at Brafton full-time (Less than a year)

    Doesn't Recommend
    Neutral Outlook
    Approves of CEO
    Doesn't Recommend
    Neutral Outlook
    Approves of CEO

    Pros

    My manager(has since left) was truly amazing and really wanted the best for his team and worked with everyone to make sure they were comfortable and had the tools they needed. The team, despite tons of turnover was awesome. In a call center atmosphere you need a good team to help you push through, and we did have a great team. Fridays were a blast, drinks and music in the office(see below.) It is a great start for someone looking to break into sales, you gain tons of experience and get a good feel for the sales industry. Most of the team I was with have moved on to have successful careers elsewhere in sales.

    Cons

    It's a tough gig, 150+ cold calls a day, you're gonna get burnt out. I think maybe some sort of inbound program would make this place shine, I haven't the slightest idea why they don't get this. Although a nice guy, the CSO, didn't seem to care too much to spend time with the leadgeners. Fridays, despite being fun, the place turned into a frat house, not for everyone.

    Advice to Management

    One tip for the CSO-WORK MORE WITH THE LEADGEN TEAM.


  4. Is this helpful? The community relies on everyone sharing – Add Anonymous Review


  5. Helpful (3)

    Will either burn you out or crush your soul.

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Boston, MA
    Former Employee - Anonymous Employee in Boston, MA

    I worked at Brafton full-time

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    Pros

    -The paychecks don't bounce.
    -Working from home was nice.
    -Most of the time, your team will have some really good people on it. Their support and friendship was often what got me through the day.
    -Flexibility, depending on your team leaders, helped out the work/life balance some.
    -Good preparation to know just how dour working for a living can be.

    Cons

    If you're fresh out of college with a fancy degree that basically means "I do words good" and you weren't a total rockstar out of the gate, you're probably going to panic when you're out on your own, and in that panic you'll consider a place like Brafton. I would heavily advise against doing this.

    While things did change somewhat from my initial hiring to my resignation, Brafton remains a company full of unfulfilled promise, a flurry of buzzwords and busy work, and the most mind-numbing job descriptions you've ever had to do.

    The company's basically built as a content farm. Salesmen will rope in clients saying Brafton has a team of experts who can adapt to any subject quickly and are able to turn out numerous pieces of quality website and industrial content every day.

    This is a total lie. The company instead has a team of college grads and people who can't find steady writing work elsewhere frantically Googling topics they know nothing about to develop cursory knowledge of several specialized and complicated topics, then churning out thousands of words of poorly-written, rushed, SEO-optimized advertising copy every day. You're given so many clients, with so many different industrial focuses, and so many different writing styles, and desired topics, that it's next-to-impossible to keep your head above the tide.

    Though things got a little easier as time went on, you're still churning out either 4,000 words per day or the equivalent of 4,000 words per day on various topics, editing nearly that many from your teams, correcting and changing every third article because the clients either have no idea what they want or have been led to believe you're an expert in their specific ridiculously-niche industry, dealing with occasional self-fellating meetings that eat up time you have to stay late to make up, and generally slowly losing the urge to continue living from the ridiculous goals and stress.

    And you're doing the same things, covering the same topics, every single day. And you're expected to write so much your job description literally becomes "Paraphrase as much as you can without actually committing the legal definition of plagiarism."

    Oh, and you start at $30,000/year on salary. Which is actually up from the $27,000/year they used to pay. And did I mention you're pulling those salaries in Chicago, Boston and SF, the seventh, third and first most expensive rental/housing markets in the United States?

    Average tenure is 14 months, which really tells you all you need to know - people work here so they won't starve to death in the streets and abort when they find anything remotely comparable. Your team's turnover rate will likely be between one and two people leaving per month.

    TL;DR: Well underpaid, well overworked, and repetitive to the point of tears/mental breakdowns. Slightly better than living under a bridge with Hobo Jimbo and his dog Butt, who smells like a butt.

    Advice to Management

    Think about what you've done here. Really consider why your company's rating is still so low despite your many planted reviews.


  6. Great company, tremendous growth, talented employees

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Account Management in Boston, MA
    Current Employee - Account Management in Boston, MA

    I have been working at Brafton full-time (More than 3 years)

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Hands down Brafton offers a service that a company simply cannot replicate internally without a massive staff of creative marketing resources. I've been with the company for a long time and I've watched it take brands with 1 employee all the way up to large global entities like GM to the next level with their digital marketing efforts. The services, products and results keep increasing and the client roster reflects that. You'll get a chance to pitch and work with some great companies, and in the end it's a great resume builder.

    The talent in the organization truly is impressive, from editorial- to video - to account management. You'll be working with very skilled individuals who will teach you things and encourage you to be your best. There's been a lot put in recently to enhancing the company culture across the three offices with everything from company outings to internal breakfasts, all of which done to encourage cross-company engagement amongst the various departments.

    The new Premium Content offering is doing wonders for the clients. It goes well beyond the addition of in-line images and pull quotes. It opens doors for our clients to multiple content types that diversify their strategy, and it's exactly the kind of content that Google is rewarding for in the search engines. There's a huge emphasis now on high quality, branded, thought leadership pieces. Brafton has actively changed to meet the demands of Google's algorithms and are doing it well. Where else can you work with one agency for both high quality text blogs and video blogs?

    Brand new Boston office right in the heart of the Financial district makes commuting a breeze as well

    Cons

    You will work hard, very hard. But that's where you either sink or swim. Those that are swimming are doing so into new positions with increased compensation.

    Editorial can be a challenging department. If you're only looking to write 1 blog article per week or only work on a project basis (i.e. - Whitepaper), this wouldn't be the role for you. The writers here are those that are looking for a challenge. They enjoy the task of creating a multitude of content, and the one's who excel get recognized for that. Not only in their departments, but company wide as well. You can't beat the experience you get and the value that adds to your resume.

    Advice to Management

    Keep taking time to listen to your employees. Lots of positive changes are happening and it's really refreshing. All companies have growing pains and at the rate Brafton is growing it's to be expected.


  7. Helpful (1)

    Good Training, Long Road to Promotion

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Brafton full-time

    Recommends
    Neutral Outlook
    Disapproves of CEO
    Recommends
    Neutral Outlook
    Disapproves of CEO

    Pros

    *Had an excellent manager (he's since left)
    *Manager was willing to work towards your success, strong objection handling
    *Start from scratch, learn the basics
    *Decent base pay once promoted from associate to executive
    *CSO is a strong sales authority

    Cons

    *Low commission
    *Despite described path, difficult to move up
    *CSO was too busy

    Advice to Management

    Set realistic expectations for lead gen, they probably won't move up in 6 months.. also bigger incentives for quota attainment.


  8. Helpful (1)

    Awful company- DO NOT WORK HERE.

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Lead Generation in Boston, MA
    Current Employee - Lead Generation in Boston, MA

    I have been working at Brafton full-time (More than a year)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    The people are so nice that you work with. It's in a great location and you get to surf the web!

    Cons

    This place has an abysmal lead generation program. They expect you to make over 150 calls a day (no one does it) book meetings every day (happens sometimes) and if these meetings don't happen, YOU GET BLAMED FOR IT! Honestly, if someone's job is to book a meeting than the meeting doesn't happen, the person should not get penalized for it. So many compiles read up on Brafton after and see how bad of a reputation it has and see how terrible the content actually is for the price! The Upper management has no regard for his employees and does NOTHING to held the lead gen team out. Upper management just sits there all day, watching YouTube video game videos and offers no help or advice. Just kind of says "it is what it is" and moves on. The positive reviews on here are from people who are in the company who are "big wigs" trying to not let the brafton name be solid. I am here to tell you that Brafton treats all its employees with no regard. There expectations are way too high. The pay is crap and the "commission" is laughable. If you are thinking about breaking into sales and doing so by brafton, TURN AWAY NOW!

    Advice to Management

    Do yourself a favor and listen to your employees. Don't fire them when they are trying hard but not making numbers. Set aside time to help them succeed instead of saying "it is what it is"


  9. Helpful (3)

    Phenomenal people. Terrible Management. Egregiously Low Pay.

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - News & Content Writer
    Former Employee - News & Content Writer

    I worked at Brafton full-time (More than a year)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    -Good People. Great people, actually.
    -Job Security in Editorial, but only because they can't hang on to anyone.
    -If you can keep up for a year and are willing to do about 6 weeks of applications diligently, you will land a better gig as a proven editorial professional. So you could say there's experience to be gained.

    Cons

    I'm going to try and keep this as objective as possible, because it's important to me that this actually makes its way onto the site. With that said....please strongly consider your options before signing an offer letter here. If you're going to be a CMS or some other account management kind of person, it might be OK. As a writer, though ... a few more months on mom and dads couch isn't going to kill you.

    So, from the top:

    -When you take a job at Brafton in editorial, they'll talk to you about all of the great training you're going to receive. While very little of this happens, there is some, and it is somewhat helpful. Most of it consists of learning how to read a "Volume Log" <---- Remember that phrase, it's going to haunt your dreams.

    Volume logs are the company method of tracking individual employee progress towards a monthly amount of predetermined 'units.' Units, for those who wonder, are what separates Brafton from other agencies and firmly distinguishes it as a factory. Brafton sells to clients not based on what they need, but on how many words they think they need. So instead of selling a project and billing for the time it takes to complete it, they promise an amount of words...whether or not the client actually needs that many. Writers, then, bear this burden.

    -Once you get your volume log, you'll be informed that you will be "ramped up" to a full workload (roughly 4,000 words each day (no you did not read that incorrectly)) over a period of three months. In all fairness, this does happen at this pace on some teams. Land on one of the perpetually under resourced squads, though, and you'll be cranking out this pace within 6 weeks.

    -As the months go by, the workload will begin to wear on you more and more. Luckily, there are advancement opportunities roughly every six months. Unluckily, they each come with a literally depression-inducing $1,000 raise. For those of you playing at home, let's break this down. $1,000, after taxes and the like, becomes about $600 for the year. break that down by 24 paychecks and you're looking at about $25 more each paycheck. Congrats, you just earned one free case of Miller Lite and a meal at IHOP each paycheck.

    -Richard Pattinson. He's not a bad guy, but he is a bad CEO. He shows up about twice a year for a sort of State of the Union speech. He tells us that everything is going amazingly (it is not,) that he is aware of what problems exist (he is not,) and that change is on the way (it is not).

    Whenever you have meetings for any reason (client meeting on or off site, editorial meetings, stakeholder meetings, team meetings, etc.) you are basically working for free. You're still expected to complete the same asinine workload, and your volume log isn't compensated for these. This adds up over time and renders the job impossible for those who like to sleep, socialize or not be robots after 5PM.

    -Brafton has different work from home restrictions for different teams. My team was only allowed 1-2 days each week. Other teams had no limits. You have no say in what team you join. Seem unfair? That's because it is. I know of at least one person who was denied a promotion and told it was in part because they "needed to work from home less to have more of an office presence."

    -You will be punished for working hard. Not directly, but, to be clear: They'll just start giving you more and more each month without raising pay. Meanwhile, if you fail, you can simply flounder about for 3-6 months before anything truly happens, depending on the severity of your shortcomings.

    -Far and away the cheapest company I've ever worked for or even heard of. While I was there, they threw multiple happy hours where they didn't cover the cost of drinks for employees (though, to their credit, there was one every three months where they did). They tried to make a team for a 5k and didn't pay the entry fees. There are literally holes in the walls on the editorial floor. Terrible lighting. Dell computers from ~2007-2008 that hardly work. If you're looking for a company that cares enough about employees to invest in them, this isn't it.

    There's more to say but I see no need to document it. Scroll down the page and read a few more of these to get a more complete picture. If you're seeing some really positive reviews and are thinking "bad eggs" or jerk employees wrote them, take a look at the dates. No company has that many angry people leaving at once and also some random guy walking out the door saying "Oh, yeah, I had a greattt time." This is the kind of place where management posts astroturfed reviews to make themselves look better.

    Advice to Management

    Take classes in management. Or, just act on these bullet points:
    -Pay respectable salaries
    -Have respectable, reasonable expectations.
    -Provide a respectable environment.
    -Become a respectable company.

    There's a ton of potential at Brafton. I can't say that enough. By hook or by crook, the hiring managers have assembled a team of really, genuinely great people. The kind of people you want to spend your weekends with and that you will know after the job. The potential these people have, though, means nothing without commitment from the company to give them what they need to be successful.


  10. Helpful (1)

    Overall a Good Place to Work

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Boston, MA
    Current Employee - Anonymous Employee in Boston, MA

    I have been working at Brafton full-time (More than 3 years)

    Recommends
    Positive Outlook
    Recommends
    Positive Outlook

    Pros

    What I like best is that the business is always evolving. The product and tech offerings when I started are a lot different from what is available now. Brafton seems to be doing a good job in adapting to a rapidly altering client base. For me personally, this means that I get to work on new and exciting projects while also further developing older ones.

    There are some really great people at Brafton, and the overall atmosphere still has the feel of a start-up, which leads to a more relaxed and friendly environment. The company is flexible with accommodating hours and work from home opportunities, and the work-life balance is more than manageable.

    Upper management are very approachable and willing to work with you if you have any problems. I had a personal issue that came up a few months ago that would have required me to quit the company, but my managers were wonderful in accommodating me and allowing me to continue working. I also feel they are open to suggestions when you go to them directly and will listen to what you have to say, even if they will not necessarily implement it. Unfortunately, many people don't realize this and often keep their problems or issues to themselves instead of discussing with a manager and trying to work things out.

    Cons

    I think the biggest con is the lack of mid-level management training. When I started, I had a horrible manager who made my work life miserable. I would have quit if she hadn't quit first - luckily, she left before I was able to hand in my notice, and it's been wonderful ever since. But it wasn't that she was a bad person, she just didn't manage people very well, and I don't think her manager had any idea at the terrible job she was doing. Once a year "anonymous" manager reviews aren't helpful because many teams are small, and employees worry that their managers will figure out who the reviews came from.

    I also don't like that employee reviews are non-existent in some departments. I've been at Brafton for almost four years, and I've been reviewed once, and only because I had to ask about it over a period of five months. As someone who is interested in improving and growing my knowledge base, I think reviews are crucial to employee development, as well as being beneficial to the company.

    The last con is that there is poor communication between departments, which means that it's difficult to facilitate things and can sometimes get hostile. Often times teams will try to shift work or responsibility to another team - something I do not see happening in Brafton's sister companies.

    Advice to Management

    Please see cons. Manager training and a regular review system would improve things drastically. However, I feel all of the cons I've listed are fixable, and I hope that some of these points are addressed soon. But overall, I am quite happy at Brafton and content with my experience here so far.


  11. Lead Generation

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Lead Generation Executive in Boston, MA
    Former Employee - Lead Generation Executive in Boston, MA

    I worked at Brafton full-time (More than a year)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    The people are nice and the coffee is great. Friendly atmosphere as well as some occasional free beer. It also has some comfy chairs.

    Cons

    They run you dry here. They expect way too much out of you and even though you are putting in countless effort and time they still look down on you like you are the scum of the earth if you don't make your numbers. Also, the quality of the content the writers provide truly is not high in quality. Why is it that if we book a meeting and it doesn't happen we get penalized for it? How does that make any sense? We put in the effort to reach out and confirm and for what? Half of the time the meetings don't happen because of one reason or another and our numbers are affected by that. Unbelievably unfair and please stay away from this job and company.

    Advice to Management

    Numbers aren't everything. People you hire shouldn't be burnt out by your outrageous expectations. Lower the quota to something realistic.



Showing 108 of 109 reviews
Reset Filters
RSS Feed </> Embed

Your response will be removed from the review – this cannot be undone.