Brand Institute Reviews

Updated August 25, 2015
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4.4
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Brand Institute President and CEO Jim Dettore
Jim Dettore
115 Ratings

Pros
  • Not only are you rewarded for your hard work, but you're also recognized for it (in 16 reviews)

  • Moreover, it is great to have such great Fortune 500 companies as clients, and the client list is growing everyday (in 7 reviews)

Cons
  • For some the work/life balance can be hard to achieve (in 5 reviews)

  • Senior Management will not tolerate losers or laziness (in 3 reviews)

More Pros and Cons

129 Employee Reviews

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  1. Software Engineer

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Software Engineer and Project Manager in Miami, FL
    Current Employee - Senior Software Engineer and Project Manager in Miami, FL
    Recommends
    Positive Outlook

    I have been working at Brand Institute full-time (More than a year)

    Pros

    Excellent company and very challenging work at the IS department where the softwares is develop, is a very rewarding position.

    Cons

    Is hard to push new projects and ideas, to actual software but no impossible this company need a lot of work to update their technology

    Advice to Management

    Keep up with the good work


  2. Helpful (1)

    Tremendous upside

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Market Research Analyst in Miami, FL
    Current Employee - Market Research Analyst in Miami, FL
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Brand Institute full-time (More than a year)

    Pros

    I have worked for Brand Institute for two years. I have a great deal of client interaction and really believe that this job can lead to a very nice career in the pharma/healthcare field. This is definitely a niche industry. It is hard to gain experience in pharma branding but Brand Institute is one company where you can receive this type of experience.

    Cons

    The work is not glamorous. It can be in some ways routine and in other ways challenging. Whether you are a market research analyst or a director. there is a certain amount of repetitive tasks that you must engage in to succeed. That may not be everybody's cup of tea.

    Advice to Management

    I don't really engage with management much at all. Aside from giving me a big raise, I really have any other advice. They seem ok.


  3. Helpful (1)

    Strong and Stable place to work

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Brand Institute full-time

    Pros

    Interacted with a large array of companies and clients. Built great relationships with many cutting-edge or influential organization. Not to mention the people and arrangement are great.

    Cons

    Job and goals can be challenging, but all and all can be rewarding.


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  5. Helpful (2)

    don't be fooled

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Director, Brand Development in New York, NY
    Current Employee - Director, Brand Development in New York, NY
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Brand Institute (More than 3 years)

    Pros

    Paid well bonuses and or lunch/ dinners a few times a month. You do network with great people.

    Cons

    If you decide to interview here for a position, enter with caution. Why is it that all of a sudden you see so many great reviews after a few bad ones? It is because the CEO of the company will fire your at any given moment and he isn't afraid to say it to you either and in a very rude manner (Fire Your xxx! to be exact). He could be in a bad attitude, but don't get on his bad side or be a target. Everyone walks with a smile, but the things that are said when you actually work here will make you second guess why you even accepted the offer in the first place. If you are the teachers pet then you are safe, but the rest of us just sit with are hands folded across our laps. The Sir's and Mam's like you are in some military institution you now have to endure. The last bad review is definitely correct about the cameras alright and everything said along with it. Make sure you have a plan after this place. Most that have been there won't move on from there. Probably are complacent, just too comfortable and rather be hushed behind the phone lines or super quiet when the CEO comes into town. Very bad tempered. If you live far they kind of ask you/ tell you you are moving n order to get the job or maintain it. Network with people and get out! There is far better out there.


  6. What I miss most about BI

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Brand Strategy Consulting Business in Miami, FL
    Former Employee - Brand Strategy Consulting Business in Miami, FL
    Recommends
    Positive Outlook

    I worked at Brand Institute full-time (More than 3 years)

    Pros

    I worked for BI for several years in a few different locations. I left to start my own brand strategy consulting business. I miss most about BI: - the exciting pace of work - challenging assignments from diverse clients every day - my terrific colleagues - especially the Brand Strategy, Design and Drug Safety Institute (DSI) teams - our CEO's down to earth and immensely practical business advice (I can't tell you how much this helped me when striking out on my own!) - the resources that I took for granted at the time

    Cons

    The travel schedule was one of the reasons I ended up leaving. Little did I know how good it was after I left. Now I have to travel nation-wide to work on projects and meet prospective clients.

    Advice to Management

    Not much. In fact, I really must say that my experience at BI helped me immensely when striking out on my own. If it does not work out with what I am doing now, I can only hope that BI would allow me to come back! I do miss my time at BI very much.


  7. Helpful (1)

    Consultant

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    I've been working with Brand Institute for over 30 years. The commitment of the CEO to customers is outstanding. Everyone in this company benefits.

    Cons

    Not for the faint of heart. Hard work has its benefits.

    Advice to Management

    Keep up the good work.


  8. Helpful (1)

    Amazing Company!

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Associate in Miami, FL
    Current Employee - Associate in Miami, FL
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Brand Institute (Less than a year)

    Pros

    All around best company to work for!

    Cons

    I cant think of one bad thing!

    Advice to Management

    keep doing what your doing!


  9. Helpful (3)

    Worst Company I've Ever Worked for

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Vice President, Brand Development in New York, NY
    Former Employee - Vice President, Brand Development in New York, NY
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Brand Institute full-time (Less than a year)

    Pros

    Paid well with frequent bonuses. Exposure to healthcare clients and networking/relationships which can be valuable for overall professional development once you leave Brand Institute.

    Cons

    The company is run like dictatorship, with absolutely zero room for freedom of thought or even a modicum of creativity. The foul-mouthed CEO is trapped in a bubble of his own ego and paranoia, surrounded by yes-men, and utterly clueless as to how the world of marketing/branding/advertising exists in the modern world. Try to picture the absolute worst caricature of 1960's big-business corporate culture you can imagine, then multiply it by a hundred, and that's what Brand Institute is like. There are video cameras all over the office so Jim Dettore (the CEO) can check on you at will. You're required to wear a suit and tie at ALL TIMES, even though that hasn't been the industry culture for twenty years now. Management consists solely of people who have learned not to question anything Jim Dettore says, ever. All employees and projects are micromanaged by Jim Dettore to the point that everyone, regardless of title or experience, is reduced to little more than a drone. There are company-wide phone meetings every morning in which Jim Dettore spends about an hour belittling, cursing at, and humiliating random members of the staff for no reason at all. The offices are ugly and claustrophobic, with dirty carpets and cheap furniture; the exact opposite of what you'd expect from a modern creative branding agency. For all these reasons and more, there is zero creative talent anywhere in the firm. You will not learn ANYTHING in this place, other than how to get yelled at, and how to rip off clients. It's a total embarrassment. NOBODY with anything going for them sticks around this place. The sad thing is that Jim Dettore genuinely thinks he's some kind of genius, and his little entourage of sycophants is more than happy to reinforce that delusion for him. Oh and one other thing -- Jim Dettore forces people to write good reviews on here, and even offers bonuses for it. ANY good review you see is 99% likely to have been written by a current employee with the CEO checking their work. A while back, there were nothing but bad reviews. This was brought to Jim's attention and he put out a companywide directive for everyone to write a good review. That's why it seems like people are happy here. Read the bad reviews -- they're the real ones.

    Advice to Management

    Management of this company is so far gone that any advice at this point would be useless.


  10. Helpful (4)

    Fantastic Opportunity to Develop Creative Talent

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Creative Name Developer in Miami, FL
    Former Employee - Creative Name Developer in Miami, FL
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Brand Institute provided me with an outstanding opportunity to advance my career in the creative field. This was my first job out of college and I very quickly had the opportunity to contribute to the creative process for major, world-renowned brands. I was incredibly proud to see my work on the shelves in my local pharmacy. While at BI, I learned the pharmaceutical marketing field inside-out and mastered the nuances of both trademark law and the regulatory environment in the US and abroad. This has been a crucial component of my career development and I am very thankful for the opportunity to work alongside many people who are experts in their fields. Everyone was always willing to lend a hand and share their expertise.

    Cons

    BI expects its employees to perform at a high level, but staff are well compensated for the effort they put in.

    Advice to Management

    Keep up the great work!


  11. Helpful (3)

    Great Experience !!!

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Art Director in New York, NY
    Current Employee - Art Director in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Brand Institute full-time (More than 8 years)

    Pros

    I’ve been working at Brand Institute for close to 9 years and have had the opportunity to be promoted as Art Director, thanks to the experience of working with clients and co-workers. There is so much knowledge gained from the industry that it helps you grow as a professional and constantly be innovative. Our extensive portfolio of working with prestigious healthcare and consumer companies is proof of the quality service we provide clients.

    Cons

    It is important to turn the cons into pros to become successful.



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