Critical Mass
3.0 of 5 74 reviews
www.criticalmass.com Calgary, Canada 500 to 999 Employees

Critical Mass Reviews

Updated Feb 15, 2014

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3.0 74 reviews

                             

79% Approve of the CEO

Critical Mass CEO Dianne Wilkins

Dianne Wilkins

(53 ratings)

47% of employees recommend this company to a friend
74 Employee Reviews
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Review Highlights

Pros:
  • "Incredibly fun culture and the people are great"
    in 10 reviews
  • "Great culture of recognition and transparency"
    in 5 reviews
Cons:
  • "This company likes to exploit younger professionals who are less likely to complain about a work life balance"
    in 4 reviews
  • "A willingness to bend over backwards on projects with little to no reward"
    in 3 reviews
  • Show more review highlights

Reviews

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Smart people working in a fun environment, beset by some organizational problems

Anonymous Employee (Current Employee)
Toronto, ON (Canada)

I have been working at Critical Mass full-time for more than a year

ProsThe people you work with are smart, interesting, fun, and self-motivated.
You'll get your hands on some very big brands and accounts.
If you get the green light, you'll have the opportunity to really own some big pieces of work.
If you can break into favor with the right people, you will for sure be given great opportunities.

ConsBreaking into that "inner circle" is tricky and, at times, childish.
The pay is simply not that great.
Advancing in the company is not as frequent as it's made to seem. Open spots are frequently hired from outside the company.
Corporate direction is confusing and contradictory at times.

Advice to Senior ManagementInvest more in your people. Consider them your best asset and treat them as such. You have amazing people working for you in every discipline. If you go the extra mile for them, they'll triple that back for you.

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

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Amazing, brillant people

Web Developer (Former Employee)
Calgary, AB (Canada)

I worked at Critical Mass full-time for more than a year

ProsThe people are cool, there are the little things like planned nights out, pizza parties, beer o'clock every friday at ~3. They use git, which is awesome. The tech leadership seems to be concerned with the new technologies, as much as they can be.

ConsAs a tech person, it is a little harder to get ahead in the company compared to the creatives, but at the end of the day it is a digital marketing company, so it does make sense that they would cherish their creative talent. It seems that the only time someone from the tech side gets one of the bonuses, is when they are on the brink of burning out/quitting, but who can say.

Advice to Senior ManagementYou guys are rad, certainly a lot more personable than other management I have worked with

Yes, I would recommend this company to a friend

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Amazing people but as an entry level person I found it difficult to feel as a peer.

Anonymous Employee (Former Employee)

I worked at Critical Mass full-time for less than a year

ProsFriendly, good culture, very creative.

ConsHard to bond with everyone. Very 'highschool popularity'

Advice to Senior ManagementChill out

No, I would not recommend this company to a friend – I'm optimistic about the outlook for this company

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FANTASTIC place to work

Senior Project Manager (Current Employee)
Project 6 (Philippines)

I have been working at Critical Mass full-time for more than 5 years

ProsYou will work with some of the smartest and most inspiring individuals in the industry. The Management team really cares about their people. The clients are epic and the employee perks are great.

ConsCompensation could be higher but it looks like they have recently changed it.

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Good place to start off your career

Project Manager (Current Employee)
Toronto, ON (Canada)

I have been working at Critical Mass full-time for more than a year

ProsGoid for young people with not much responsibilities to start their career.

ConsVision for company is confusing/not easily understood. If not part of a select few, opportunities are limited.

Yes, I would recommend this company to a friend

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Great atmosphere, poor pay

Technical Support Analyst (Former Employee)
Calgary, AB (Canada)

I worked at Critical Mass full-time for more than 5 years

Pros- Great atmosphere to work in
- Open concept, no walls except for executives
- Subsidized lunches
- fun parties and free beer on Friday afternoons

Cons- Change is slow or non existent
- company bonus is a ipod mini ($100)
- Raises come once in a blue moon
- lack of growth within the company

Advice to Senior ManagementNeeds new members to the IT team, which hopefully will bring new ideas and move them forward.

Yes, I would recommend this company to a friend

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fall from grace

Anonymous Employee (Current Employee)
Chicago (Belize)

I have been working at Critical Mass full-time for more than 3 years

Prosgreat culture is in its dna; the executives are smart, nice people who you'd love to share a beer with

Consthe talent pool has been severely depleted over the last 6 months

Advice to Senior Managementwe are in desperate need of day-to-day leadership-by-example from smart, serious, motivated senior talent

No, I would not recommend this company to a friend

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Amazing client list, global reach and leading digital experiences

Project Manager (Current Employee)
Calgary, AB (Canada)

I have been working at Critical Mass full-time for more than a year

ProsGreat client list
A culture of excellence
Very flat organizational
Global reach
Underdog mentality with big ambitions
Very fun place to work

ConsToo modest and rarely promotes their work
Limited investment in employee training although lots of opportunity to work on leading experiences

Advice to Senior ManagementDo more to promote the company, people and work.

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

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If you fit in perfectly, this is a fabulous place to work. If not, you're screwed.

Project Manager (Former Employee)
Calgary, AB (Canada)

I worked at Critical Mass full-time for less than a year

ProsBig name accounts
Great opportunity to learn about digital advertising

ConsCulture of over-work and heroics
No respect for the individual
Over-worked staff
Lack of real management oversight or assistance
Siloed approach to projects means development and QA struggle to be successful
PMs bear all of the responsibility for project success but have no authority to make an impact

Advice to Senior ManagementDon't lie about work/life balance in the interview.
Be engaged enough with the project team to help when things get tight.

No, I would not recommend this company to a friend

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Excelllent - Top Employer - Really Fun Place to Work

Web Developer (Current Employee)
Calgary, AB (Canada)

I have been working at Critical Mass full-time for more than a year

Pros- They have a beer tap
-free breakfast and lunches
-parties all the time
-great atmosphere

Cons-lower paying then oil and gas

Yes, I would recommend this company to a friend

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