Critical Mass

  www.criticalmass.com
  www.criticalmass.com

Critical Mass Reviews

Updated December 11, 2014
Updated December 11, 2014
86 Reviews
2.9
86 Reviews
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Critical Mass CEO Dianne Wilkins
Dianne Wilkins
58 Ratings

Review Highlights

Pros
  • Most people are great to work with (in 13 reviews)

  • Offers a very good work life balance as employees are rarely required to put in late hours at the office (in 4 reviews)


Cons
  • A willingness to bend over backwards on projects with little to no reward (in 4 reviews)

  • This company likes to exploit younger professionals who are less likely to complain about a work life balance (in 4 reviews)

More Highlights

Employee Reviews

Sort: Popular Rating Date
  1.  

    Global DigitalMarketing Agency with a focus on an integrated customer experience; Office expanding in NYC everyday.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Critical Mass

    Pros

    - Great environment, a bit small but in a way that allows people to build actual relationships.
    - Terrific client rapport, highly respected and thought of as thought leaders.
    - Moving across disciplines is rather easy and even support by upper management.

    Cons

    - A smaller office sometimes leads to a little less structure.
    - Career growth/development can get muddled with turnover; expected at most agencies unfortunately.

    Recommends
    Positive Outlook
  2.  

    Work hard, play hard, learn lots.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Critical Mass

    Pros

    -Working with some very sharp, interesting, nice people
    -Learned lots
    -Misc. other perks: e.g. free breakfasts every Wednesday, lunch once a month, beer tap, etc.

    Cons

    -Work could be chaotic at times
    -Lack of formalized review process

    Recommends
  3. 2 people found this helpful  

    Too big for their britches.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Employee in Chicago, IL
    Current Employee - Employee in Chicago, IL

    I have been working at Critical Mass full-time (more than an year)

    Pros

    Offers a very good work life balance as employees are rarely required to put in late hours at the office. Office perks are inline with most creative agencies, including beer o'clock on Fridays, bonuses and recognition for a job well done, and decent employee benefits. Despite the cliquey culture there are some great people there.

    Cons

    Even though most everyone in the Chicago office seems friendly, it's mainly on the surface as it is very cliquey. Upward mobility seems hampered by said cliqueness, since the most interesting and engaging projects tend to be assigned to people who are close to upper management. Backpats in townhall meetings seemed self-congratulatory and hardly sincere.

    Teams and disciplines fail to share their expertise or project knowledge among each other resulting in inefficiencies across departments. Although there are some talented individuals, the Chicago office lacks the enthusiasm or creativity to produce award-winning work, which appears to be self-perpetuating. Sadly, this last year was fraught with such low morale and non-existent comradery that it became a depressing place to work. Expect to be siloed into project teams for years or months at a time.

    Advice to ManagementAdvice

    Culture trickles down from the top, so consider encouraging a more inclusive environment where employees are nurtured. These days lux perks aren't enough, employees want to feel engaged and proud of their work. Working in isolation does not encourage growth or innovation.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
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  5. 2 people found this helpful  

    Project Manager for 2 years

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Critical Mass full-time (more than 3 years)

    Pros

    Fun people when they aren't working.

    Cons

    Production work. Morale dropped. ZERO leadership.

    Advice to ManagementAdvice

    Figure out who you are. Try to retain talent.

    Recommends
    Neutral Outlook
    Approves of CEO
  6.  

    Foot in the Door

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Designer in Calgary, AB (Canada)
    Current Employee - Designer in Calgary, AB (Canada)

    I have been working at Critical Mass full-time (more than an year)

    Pros

    -High level accounts
    -Gain digital experience
    -Free Breakfasts, Beer O'clock, and events
    -Time-Off and benefits are great
    -Most people are great to work with
    -Open and modern office space make it easy to communicate with team

    Cons

    -Cliquey
    -Management gets all the good work while entry level designers and seniors get "dog work"
    -Work lots of overtime to get recognized
    -Sometimes spoken to in not the most respectful tone
    -Lots of pressure on projects
    -Lots of work that is "hush hush" and the same certain people being chosen for that work

    Advice to ManagementAdvice

    Take more initiative into getting to know your team and staff, and being genuinely interested in their work life. Making sure the staff is handling everything properly and if they are satisfied with the work they are given. Your team will stop being motivated if all they do is cut assets and do red-line documents

    Doesn't Recommend
    Approves of CEO
  7. 5 people found this helpful  

    No idea what's going on.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Critical Mass

    Pros

    The employees who do the actual work are good, but they don't stick around.

    Cons

    The management is disintegrating. Seriously, I had no idea who to submit my resignation to since so many people beat me out the door.

    Advice to ManagementAdvice

    Stop hiring buddies from Calgary and hire some actual professionals.

    Doesn't Recommend
    Disapproves of CEO
  8.  

    Great experience

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Critical Mass part-time

    Pros

    I worked as a part time intern at Critical Mass for almost three months. I really liked how collaborative the work culture was and the team was really accommodating to new engineers.

    Cons

    There is some room for improvement in their HR department.

    Recommends
    Approves of CEO
  9.  

    Get the experience you need and move onto a better job

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in Toronto, ON (Canada)
    Current Employee - Anonymous Employee in Toronto, ON (Canada)

    I have been working at Critical Mass full-time (more than 3 years)

    Pros

    - Get to work on some big global brands
    - Smart, nice people
    - Office space is pretty nice
    - Additional perks: free breakfast Wed, free lunch monthly, beer o'clock, occasional lunch & learns, good parties
    - Compensation is pretty good
    - Dog friendly office

    Cons

    Employees from all departments have been leaving in waves. It seems that the Toronto office cannot stop talent from leaving the company-- there has been at least a dozen people leave in the last couple of months. Related note.. the company does not seem to believe in sharing departure news within the company.

    - Lack of client variety. Working on the same type of work/client year after year kills creativity
    - If you are not in the "in-group", you pretty much are stuck with the most mundane pieces of work: no opportunities if you are not a "favorite"
    - Some new hires lately have been sub-par
    - Latest org. restructure of EAs under Creative Department is a questionable move

    Advice to ManagementAdvice

    Stop showing favoritism in such an obvious manner. We already know who you think are the "superstars" - they get to work on the most interesting pieces of work and can pretty much act like a diva. However, this really affects the morale for the rest of the team. Give other people some chance to shine - trust the people you hire. They may surprise you.. or else everyone just gets bored and/or frustrated and will start looking for new opportunities.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
  10.  

    Not the right place if you're looking to do great / award-winning creative work.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Designer in Toronto, ON (Canada)
    Former Employee - Senior Designer in Toronto, ON (Canada)

    I worked at Critical Mass full-time (more than an year)

    Pros

    People are nice, social committee does a great job of keeping morale up, parties and beer cart on fridays flexible hours, better than average benefits.

    Cons

    Cliques, cliques cliques. There is no chance to display your full potential if you're not in "the list". The Toronto Office haven't win a pitch in a long time and the good work always goes to either the Calgary or the Chicago office. There's not a lot of communication in between the offices.

    Advice to ManagementAdvice

    To Creative management - give more chances to everyone, not only the same old people.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
  11. 5 people found this helpful  

    Smoke and Mirrors

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in Chicago, IL
    Former Employee - Anonymous Employee in Chicago, IL

    I worked at Critical Mass full-time (less than an year)

    Pros

    A very laid back atmosphere and work environment. Good employee perks, typical to most marketing and digital agencies. Some great people work here. Or have worked here and left.

    Cons

    Upper management is super cliquish but mostly non-existent. Company culture motto is a just sound bite. Some of the support departments in Chi and Canada are a total amateur hour. Calgary runs the show.

    Advice to ManagementAdvice

    Ask yourselves what the real reason is people stay less than a year.

    Doesn't Recommend
    No opinion of CEO

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