Custom Research Reviews

Pros

Great company, people you work with.

Cons

Middle Management must be some of the most incompetent in the industry

Pros

big company, can learn alot if in the right department

Cons

no communications, management does not respect the employees, no set culture across the board

Advice to Senior Management

listen to the little people, include the workers in decisions, sometimes they have the answers you are looking for

Pros

The company offers a decent benefits package and the organization is rather flat allowing some employees a great amount of responsibility.

Cons

I was given 2 weeks worth of work over my 5 month tenure there and had nothing to do the rest of the time.

Advice to Senior Management

The company needs to break free from it's staunch conservative market research roots. Research methodologies are changing and evolving and it is no longer appropriate to remain standing still in the face of other more effective techniques.

Pros

Reputable company.
flexible working hours.
Transparent workload.
Some very good colleagues.

Cons

Senior management favored a junior person, took no action when jeopardizing projects. Allowed the junior person to take leave during peak period, while denying other's.

Pros

* Some amazing opportunities to advance your career, even in entry level positions. You may find that after you leave, you have the actual experience of somebody in much higher position.
* A good amount of time off is permitted. Depending on your department, you will likely find that the salaries are very competitive.
* I've worked with some truly amazing people who I learned a lot from. I've also benefited by having managers that encouraged my career growth.

Cons

* A general lack of overall management.
* Lack of commitment to improving technologies.

Advice to Senior Management

There seems to be a confrontational attitude between some departments. I think everything would run smoother if colleagues were encouraged to work together rather than against one another.

Pros

Great people, some of the brightest people I ever worked with. Great business: market research is an interesting industry. Company has a lot of potential

Cons

There is no clear business strategy, lots of talk but no real plan.
Management style is bad, and there is no reward for performance.

Advice to Senior Management

Change your incentive plan. It will allow you to reward and retain your best employees. Then use them to design a clear strategy.

Pros

Opportunity to take leadership of projects and make your job what you want it to be. Great challenges and continuous opportunities to expand your skills and knowledge. Pay seems to be pretty competitive; work hard and be rewarded.

Cons

Working in one of the GfK practice areas, you may find a lack of upward mobility or career path.

Advice to Senior Management

More effort should be put into recognizing high potential employees and providing a career path for upward mobility. Also, a mentoring program would be great.

Pros

Highly collaborative and supportive work environment
Smart people
Exciting projects
Ability to do many things early in career

Cons

Corporate senior management (GfK CRNA) not very inspiring

Advice to Senior Management

Work with corporate senior mgmt. to create more inspiring and encouraging overall GfK culture

Pros

Get to learn a lot and be exposed to different project types

Cons

A lot of your experience will be based on the team you get matched with. Some people have really bad attitudes when management isn't around, but are all smiles when they are. At the busiest of times you could be worked to death with little regard for balance.

Advice to Senior Management

Be more transparent and don't keep us in the dark so long

Pros

Good opportunity to learn research methodologies.

Cons

Too much unnecessary office politics/female cattiness; worked under bad leadership, limited communication with supervisors.

Advice to Senior Management

Recognize that intelligence and hard work contributes to company stability/profitabiity.