Daktronics Reviews

Updated April 10, 2015
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  1. A good starting point for college grads

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Field Engineer
    Current Employee - Field Engineer

    I have been working at Daktronics full-time (more than 3 years)

    Neutral Outlook
    Approves of CEO
    Neutral Outlook
    Approves of CEO

    Pros

    Dak is a company centered on good morals and hard work ethic. It is also an engineering-focused company, which is great for product development, but does not provide the greatest leadership for sales and marketing efforts. Dak may be a leader in the LED video industry, but many of its competitors are massive corporations like Mitsubishi which win many large projects here and there but offer dismal support. Dak has unmatched service and support resources.

    Cons

    The pay is notoriously weak, being based in south dakota doesn't really help the cause. Many old-timers have the mindset that the domestic market will continue to provide revenue and growth for the company but it's obvious that the international market is where most of the future growth is held. Project management and customer service are areas that need to be greatly improved if the growth is going to continue. Almost everyone in Dak is internally promoted or changes job roles every few years, which may be good for professional growth, but the company loses productivity as a result. Turnover in many roles is chronic. Hours I work are wildly variable, weekends, holidays, nights, it makes your personal life rather difficult or non-existent.

  2. Helpful (1)

    Lost Their Way

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Sales
    Former Employee - Sales

    I worked at Daktronics full-time (more than 5 years)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Lots of good people that work in front line positions at the company, interesting industry, and a useful learning opportunity.

    Cons

    Largely disorganized management and customer service, lack of ethics, arrogant leadership with no regard for others, be they customers, shareholders, or employees. Inadequate and unequal pay for like work, terrible Human Resources and customer service departments. Lack of consistency.

    Advice to Management

    That new-school management style looks terrible on you, as a company. It will take many years for the company to recover from the damage you're doing to Daktronics. Take a hard look at yourselves, recent changes in policies and procedures (or lack of observance of said policies), and accept that your loss of customer base is due to your own failures. You can't keep blaming your losses on your competitors' success, when it's you who've lost your way.

  3. Excellent production company to work for

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Contractor - Production Assistant in Harrisonburg, VA
    Current Contractor - Production Assistant in Harrisonburg, VA

    I have been working at Daktronics as a contractor (more than a year)

    Recommends
    Neutral Outlook
    No opinion of CEO
    Recommends
    Neutral Outlook
    No opinion of CEO

    Pros

    Fair pay for contract work. Some training provided for entry-level sports production positions. Producer is excellent at team-building and very patient. Duties are well-defined.

    Cons

    Online software for submitting events for pay is awkward and confusing to use. Pay is only distributed on a monthly basis.

    Advice to Management

    Replace the Certify software.

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  5. Student Engineer at daktronics inc

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Student Engineer in Brookings, SD
    Current Employee - Student Engineer in Brookings, SD

    I have been working at Daktronics (more than a year)

    Recommends
    Neutral Outlook
    No opinion of CEO
    Recommends
    Neutral Outlook
    No opinion of CEO

    Pros

    Flexible Work Schedule. Great people.

    Cons

    No comment, No comment, No comment.

  6. Machine Operator

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Daktronics full-time

    Doesn't Recommend
    Neutral Outlook
    Approves of CEO
    Doesn't Recommend
    Neutral Outlook
    Approves of CEO

    Pros

    Steady hours, farmed out to other sections if no work

    Cons

    Repetitive and boring, low pay.

  7. They are very student-oriented with a willingness to work with their individual schedules

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Marketing Graphics in Brookings, SD
    Former Employee - Marketing Graphics in Brookings, SD

    I worked at Daktronics (more than a year)

    Recommends
    Approves of CEO
    Recommends
    Approves of CEO

    Pros

    ∙ Works around your hectic student schedule
    ∙ Develop and build up useful skills
    ∙ Internships are available available with creative, technical writing and engineering fields
    ∙ Student pay is based off college credits earned
    ∙ If you are a dedicated employee, they will do anything to keep you employed

    Cons

    ∙ Pay is based off only applicable college credits (if you work in Personnel as a graphic designer, graphic design classes would not count towards your base pay only Human resource credits would apply)

    Advice to Management

    Motivate your students to invest into a career with this company and or offer incentives to stay.

  8. Initial entry

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Applications Integration Engineer - Computer Specialist in Brookings, SD
    Current Employee - Applications Integration Engineer - Computer Specialist in Brookings, SD

    I have been working at Daktronics full-time (more than 10 years)

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Friendly supportive work environment with support and encouragement for personal development and education.

    Cons

    None from my point of view

  9. Great learning experience for college students!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Student Writer in Brookings, SD
    Former Employee - Student Writer in Brookings, SD

    I worked at Daktronics part-time (more than a year)

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Daktronics provides local college students a chance to develop real-world experience while still in school. The people you get to work with are wonderful, friendly, helpful and smart!

    Cons

    The offices are generally cold, and sometimes communication leaves something to be desired. The communication problems almost always lie with certain people though, not necessarily a company problem.

    Advice to Management

    None

  10. Good starter jobs

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Buyer/Planner Student in Brookings, SD
    Current Employee - Buyer/Planner Student in Brookings, SD

    I have been working at Daktronics part-time (less than a year)

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Daktronics provides a good place for students to gain experience while going to school, it is also a good resume builder.

    Cons

    the training for new jobs is pretty bad, the pay is terrible compared to other companies, and the entire company is overstaffed.

    Advice to Management

    some advice i would give is to decrease the amount of staff to increase the pay, and implement a standard training program.

  11. A great job for any student to jumpstar his or her career and a great resume builder.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Intern - Project Manager in Brookings, SD
    Current Intern - Project Manager in Brookings, SD

    I have been working at Daktronics as an intern (more than a year)

    Recommends
    Positive Outlook
    No opinion of CEO
    Recommends
    Positive Outlook
    No opinion of CEO

    Pros

    Students have an incentive to work 20 hours to earn an extra $1 an hour, and get raises twice a year, and get a $.20 raise for every class you have passed with an A or B that is on the company class list.

    Cons

    Place a lot of responsibility in their students, can be good at times and can be bad at times.

    Advice to Management

    Have a better hiring process, took 2 months from application to get an interview, and another 2 weeks to hear about being accepted as a new employee. I know they lose a lot of good students because they don't have the time to wait on Personell.

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