Digital Reef Reviews

Pros

Working with cutting edge ideas. Ability to make a difference in the products.

Cons

Management has had little understanding of the difference between a good idea and a marketable product.

Advice to Senior Management

Tone down the hubris. Understand that employees need to have a life. A successful startup company needs a game-changing idea that can be translated into a compelling product. You need detailed knowledge about the market and a laser focus on where you are going. And you need that from the very beginning. You can't afford mistakes.