Pros

Strong, steady leadership committed to doing the right thing.

Cons

The industry suffers from a negative image. The company traces it's roots back 125 years when lead mining was not as aware of its impact on the environment as it is today. Doe Run's commitment to mine lead responsibly and correct mistakes made generations ago are generally not understood or appreciated by the public at large. Its an easy target if you don't take a closer look.

Advice to Senior Management

Communicate the positive more often. Celebrate the successes!