Pros

Excellent core products, the best tasting coffee period. Loyal franchisees - many have sons/daughter who have taken over the business

Cons

Corporate has no understanding of the what it takes to operate great stores. They care little about the long term financial health of their franchisees

Advice to Senior Management

Open and operate corporate owned stores. By doing so senior management will truly understand what it takes to run a great store. They will alway make better decisions to ensure the profitablity of their franchisees