Pros – Strong technology and engineering capabilities in a niche marketplace, Elma could become influential and a leader if it could overcome its own myopia.
Cons – Certain sacred entities exist within the organization that no one dares challenge, even with evidence to the contrary. It's like trying to explain that the world is round when some management employees have decided the world is flat. Nothing will change their minds. Nothing.
Advice to Senior Management – Evolve.
No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company