AMCOL – “CETCO is a world leader in providing building material products.”

Pros

CETCO is excellent at developing and emphasizing R&D and coming out with innovative product lines. It stands behind its products with industry leading warranties.

Cons

CETCO has a many skilled and experienced managers who have been in place. This creates a potential glass ceiling scenario.

Advice to Senior Management

Continue emphasizing R&D and developing new product lines. CETCO should also continue to drive growth through its technical superiority and status as industry leader.