Abbott Labs – “Treading by tiptoe through FDA uncertainty...”

Pros

Work/Life Balance, diversified corporate portfolio that has kept stock healthy, opportunities for advancement and training

Cons

The newly empowered FDA shook up all pharma co's earlier this year - and Abbott is particularly conservative. As a marketer, you often feel like your hands are tied and you're being spun in your seat... there can be little professional satisfaction if you have experience in less regulated categories.

Advice to Senior Management

Provide proactive, consistent and centralized leadership with regards to med/reg guidelines that still leaves room for consumer communications to be effective and minimize waste as the "rules change."