Pros

Activision is a leader int eh industry and is Financially stable

Cons

Acitivision's entire business plan involves miking their franchises for all they are worth until they run them into the ground. Making quality games is not the goal, the goal is how to exploit their games for maximum revenue. they have become the evil empire of the gaming industry

Advice to Senior Management

Create a management feedback loop- right now the feedback is only top down. Come up with ways to further train your employees and enhance their skill sets. Reward your employees financially when the company posts it's biggest profit ever. Encourage new ideas and creative games, not just established franchises