Acxiom – “Acxiom can be so much more..”
Pros
global accounts. interesting devellopments in the market and in the organisation. Interesing products and product devellopment. Loads and loads of data to work with.
Cons
lay-off of staff. too much regulation, too much top-down decision-making. Very limited top-off class tools to work with. Not very innovative strategy and vision behind most of the products.
Very little out of the box thinking going on in the various departments. Lack of spare time to devellop interesing stuff, start innovative projects, make things grow.
Advice to Senior Management
make more use of the wisdom of the the collective workforce, degegulate and motivate people to take corntrol of their own tasks