Pros

Good healthcare benefits
Strong Digital business service capabilities

Cons

Lack senior management leadership
Senoir management doesn't understand the product/service model at Acxiom
No sales support or lead generation activities
Acxiom has no name recognition
Business lines are not integrated

Advice to Senior Management

Show respect for your employees
Show some actual interest in the products and services offered by Acxiom
Establish yourselves in Littel Rock, not Texas.