Pros

Best Concept for work, a vision that one could stand behind and be proud of.
Doing something no one has done before.

Cons

Most political company ever. Senior management has multiple pre meetings to ensure that correct words and phrasing is used at all times with other senior management.

Advice to Senior Management

Get back to the vision, stop worrying about options packages. Millions can come if the vision is actually followed. Will never happen if reality isn't spoken about.