American Express – “Good name for your resume, but thats about it”

Pros

- if you want a good (but not great) brand for your resume, Amex is relevant to you
- entry-level employees are young, bright, generally lots of fun

Cons

- the Brand Managers (who are responsible for specific products and who manage the ABMs) are generally unremarkable
- difficult to really distinguish yourself as ABMs are given limited autonomy/opportunity
- execution rather than strategy focused role

Advice to Senior Management

- hire MBAs into ABM spots and then promote from the ABM core (the MBAs who go directly to the Brand Manager roles are generally pretty poor managers)