Amgen – “Good perspectives, sometimes neglecting people”

Pros

good science behind, market niches with good potential for the future, you may find some good people there, good processes, good on-line tools

Cons

mysterious things happen in headquarters, low marketing quality, "over processing" sales and sales teams work - too mechanistic approach not relevant to the market and products promoted

Advice to Senior Management

improve marketing, especially in European HQ, try not to loose good people, review sales force effectiveness processes - try to adjust to market segment served,