Apple – “Great reward for the talented hard workers. Be prepared to sell your life to the company.”

Pros

Making products that you and your friends use. Changing everyday use of technology.

Cons

The products are determined by the executives at the top. Your job is to execute fast and correctly.
A false move can be career ending.
No regard for your personal time, just get the job done.

Advice to Senior Management

We are human in the long term. But we understand that the culture of fear is trickle down as you are under immense pressure as well. We need more of Steve's vision for the next big thing after iphone.