Apple – “Better than most!”

Pros

Very talented group of people, with good creative abilities. Not a lot of politics or disingenuous behavior in my particular workgroup.

Cons

Sometimes very myopic about what the outside world really looks like and what competitors bring to market. Overly conservative and introspective in planning and strategy.

Advice to Senior Management

More investment in projects with longer return windows; be more proactive in understanding future competition and taking it into consideration as part of operational planning.