Apple – “Company Run By A Genius is not necessarily a great place to work!”

Pros

Apple still has a great cachet, and is an exciting place to gain industry experience for a newcomer to the industry. However, it is not the best place for a seasoned executive.

Cons

Everything depends on the next hit product and of Steve Jobs staying ahead of the competition. Although there is lots to like in Apple's products, they have fallen behind before with Steve Jobs, and he will not be there forever.

Advice to Senior Management

Find some other visionaries, you are way too dependent on Steve Jobs.