Pros

The product area is very interesting. There is a lot of very sophisticated and complex technology in use. Avid does not scrimp on developer tools. Your co-workers will be extremely smart and for the most part personable. Line management is very good and tend to be good people. The people there (staff and lower management) are some of the best around anywhere. Turnover has been very low, the company is full of veterans. You can learn a lot.

Cons

Unfortunately the company is moving heavily into overseas outsourcing, they have deals with pretty much any country which is doing outsourcing. There is little to no job security after two rounds of quarterly layoffs with more layoffs expected next quarter. The cubicles are noisy, dirty and dingy, office furniture is broken down, old and stained. Frankly disgusting actually.

Advice to Senior Management

It is your employees and their hard work who will dig the company out of its hole if permitted to. Don't forget who built the company and who can save it. Rank and file engineers are not the people who caused these problems, they have long known where the problems are and were not permitted to solve them. Laying off experienced staff and hiring cheap overseas contractors with no domain knowledge and no personal commitment to the success of the company will spell its doom, not its salvation.