Pros

Avid is generally a great place to work with many challenges facing its employees. It has some great products and is in a challenging industry. Product lines span from leading video editing products such as Media Composer to leading audio production products such as Protools.

Cons

Company is going through a plethora of changes and is losing some great people. Change is good but right now the company has been turned upside down and most of the senior management team have no industry experience. This may work to transform some of the operation issues in the company but will most likely impact the long term strategy for the company and threatens its postion as the industry leader.

Advice to Senior Management

Ensure you retain the key employees needed for future growth and ensure the overall strategy meets the industry's requirements.