Pros

Avid Technology used to have good products, and the support of the user community. It acquired some very good companies.

Cons

Avid management have completely wasted their market position and screwed many of their employees. They started with some of the most innovative products out there, but squandered their market capital with bad decisions and disrespect for their employees. The upper management lies and misrepresents to everyone inside and outside the company. They are outsourcing everything they possibly can--manufacturing, engineering, test, HR, sales. Most of the great engineers that built the products have left or been fired. They don't seem to have a strategy all all except for cutting costs. Meanwhile the CEO and other top level management in the corporate headquarters and at the divisions are milking the company for all they can, while at the same time destroying it.

Advice to Senior Management

Resign.