Avid Technology – “The fall of an industry titan”

Pros

I came to Digidesign, lured by the glimmer of the presige the name carries outside the company. It still feels like a rockstar gig when dealing with outside people in the music business.

Cons

What a bait and switch. Past the veneer, Avid (as it is now known) is a company on the brink. Upper management (Gary Greenfield and his cronies) are piloting it straight into the ground, ignoring the 'pull up!' sirens. Experienced and crucial employees are tossed away like trash, absolutely baffling decisions with regards to company direction are made, and as you would expect morale is a puddle on the floor. As employees, we are regularly lied to about the state of the company...all while upper management is busy awarding themselves bonuses and "Additional Moving Expenses" to the tune of $300,000. There won't be much left by the time they've completed their stated plan of moving 50% of the workforce overseas into the hands of people who have never worked with audio in their entire life. Run, don't walk away from this company.

Advice to Senior Management

Start treating your employees like they have some dignity and worth. Offshoring has already shown it's hand...a Full House of failure. Enjoy your golden parachutes.