There are newer employer reviews for Bacardi USA
There are newer employer reviews for Bacardi USA

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Helpful (2)

Losing agility

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Culture & Values
  • Career Opportunities
Former Employee - Anonymous Employee in Miami, FL
Former Employee - Anonymous Employee in Miami, FL

I worked at Bacardi USA full-time (More than 10 years)

Recommends
Negative Outlook
Recommends
Negative Outlook

Pros

Great portfolio of products and a culture of brand ownership and pride

Cons

In it's effort to minimize shrinking market share, executive management has taken the mis-guided and easy approach of stacking the organization with more layers of management while centralizing control and decision making outside of the true markets. Strategic and many tactical decisions are being made by executives who are not even in the dominant sales markets. Managers and Directors have become functional roles with some Directors only having 2 or 3 managers reporting. This model has left a company that use to be lean, flat and able to make decisions on a moments notice in to a company where agility is no longer the possible. While Bacardi is a CPG company, it is specifically in the spirits industry where sales and marketing is its bread and butter and requires decision making to be made at the market level. Money and market share is gained by relationship building with key partners and distributors, not by saving 2 cents on each bottle label. Bacardi has taken the approach of puting its decision making in countries where there is little to no sales, and contribution to the bottom line is next to nothing. Bureaucrats have replaced leaders. Process management has replaced execution. Rather than continue this model of centralization, Bacardi should take the "Trans-National" approach to management and decision making.

Advice to Management

Put decision making and accountability back at the local level with country CEO's. As a fictional example; Having individuals in the USA reporting to a manager or executive in London makes no sense. In London, they will not feel the pains of your sales and marketing folks in the US no matter how much you convince yourself. Getting it done has a completely different meaning in the UK than it does in the US.

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  1. Great benefits and retirement, no place to grow

    • Comp & Benefits
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Accounting in Jacksonville, FL
    Current Employee - Accounting in Jacksonville, FL

    I have been working at Bacardi USA

    Doesn't Recommend
    Doesn't Recommend

    Pros

    Great benefits and retirement
    Once you're in you'll never leave

    Cons

    No place to grow unless somebody die or retire
    Promotion unheard
    Every day is the same

    Advice to Management

    The company has a lot to improve if they really want to be #1
    Listen more to the customer instead of yourself

  2. Helpful (1)

    Struggling Corporate Performance Bottoms Morale

    • Comp & Benefits
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Brand Manager in Coral Gables, FL
    Former Employee - Senior Brand Manager in Coral Gables, FL

    I worked at Bacardi USA

    Doesn't Recommend
    Disapproves of CEO
    Doesn't Recommend
    Disapproves of CEO

    Pros

    Great brands. I was always proud to represent the company and the industry is very exciting.

    Executive Management has done an excellent job organizing and colidating customers. The SVP of Sales has a clear vision as to how to improve productivity within the sales department.

    However, marketing has always been the weak link, under-represented at the executive level

    Cons

    Morale is at an all-time low, mainly because the company has not hit a goal in the past five years. Each fiscal, senior management drives the brands deeper into a hole by loading volume at the distributor level without the necessary consumer takeaway to offset the inventory.

    Culturally, the company is not what it used to be 5-10 years prior, where the workplace felt more like a large family than a stuffy corporate environment. Although new executive leadership has made the company more competitive, it has done so at the cost of the company's greatest asset.

    Brand budgets are tiny if you have worked at other CPG companies. The sales organization runs the show, controls the majority of the budget, and has more executive influence than brand marketing. This can be quite vexing as brand managers are still ultimately responsible for the business.
    Bacardi is not a place to grow your marketing and business management skillset. Training and personal development programs are not emphasized. Rather, they look for seasoned individuals at all levels.

    Advice to Management

    Need to offer more of a balance between Sales and Marketing. There needs to be training programs put in place with greater succession planning. Marketing managers need a reason to want to stay longer than 2-3 years.

There are newer employer reviews for Bacardi USA
There are newer employer reviews for Bacardi USA

See Most Recent

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