Cadbury

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1 person found this helpful  

Cadbury Canada Review - Marketing Group

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Career Opportunities
Former Employee - ABM  in  Toronto, ON (Canada)
Former Employee - ABM in Toronto, ON (Canada)

Pros

Cadbury Canada is a good place for people who have been in brand management before to work on a good strong portfolio of brands. Since I worked there a lot of the program management was moved to the US, so from what I understand little creative is actually made in Canada for Canada. The office is fairly new and in a good location (although it's uptown - north york) - office morale was pretty good in the marketing group with a lot of young people who were fun to work with. HR activity was also pretty good in terms of benefits.

Cons

What I mentioned before about Canadian creative being picked up from the US - regardless of this, a very large proportion of the brand management work at Cadbury was product development (ie working with other offices around the world including factories to create new product offerings ) while this is interesting and enjoyable, it can make the work very project management-oriented. The advertising side of things was a small portion of the job and usually followed the launch of a product. Nielsen is also a very large part of the more junior positions - overall training was also not that great for junior positions. Cadbury was becoming famous for losing their people to better companies promotions in the marketing group at that time would happen rarely.

Advice to ManagementAdvice

I think overall there was a lot of staff movement that was done, not always taking into account the member's own preference of which direction they wanted to take their career. People were moved without much choice into different departments and while that works with certain people, I did not get the sense that management did so taking the actual person's style into account. Also they need to promote good work more readily - good people on staff would leave and all be promoted elsewhere - so if the market feels they should be promoted, Cadbury would not be any different!

Recommends
No opinion of CEO

Other reviews for Cadbury

  1. 1 person found this helpful  

    Positive with abundant opportunities to learn and grow

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    1. Collaborative environment which stimulated business growth
    2. Oppoutunities for international travel
    3 Shared vision

    Cons

    1. Business unit centric
    2. Redundant solutions

    Recommends
    Neutral Outlook
    No opinion of CEO
  2.  

    Great place full of passionate people.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee  in  São Paulo, São Paulo (Brazil)
    Former Employee - Anonymous Employee in São Paulo, São Paulo (Brazil)

    Pros

    Good work culture - felt individuals were valued, encouraged to grow and have a good work life balance.
    Those working in the CSR department were very passionate about working with local communities rather than it being simply a marketing tool.

    Cons

    Chaotic reorganisation. Got taken over. But all in all, no serious cons. Would be good to have greater capacity for advancement within the company, many colleagues left.

    Recommends
    Positive Outlook
    No opinion of CEO
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