Caffe Appassionato – “Good place to work, big dreams abound, but no management plan or experience to make it happen”

Pros

Great product, fun team, family-like atmosphere, dedicated clients

Cons

Limited resources, senior management lacks muscle, no clear path forward

Advice to Senior Management

Bring in someone with serious upper management (C-level) experience to assist in developing and executing on short and long term initiatives. Give away some of the pie today so that your pieces will grow bigger over time, but choose very carefully. You have an amazing product and people love the story of a home grown winner. Leverage that!