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2 people found this helpful  

One of a Kind and Growing

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Culture & Values
  • Career Opportunities
Current Employee - Anonymous Employee  in  Raleigh, NC
Current Employee - Anonymous Employee in Raleigh, NC

I have been working at Centerline Digital full-time for more than a year

Pros

Amazing group of people. A small company that treats people like family. Talent and creativity overflow. Management, including the owner and CEO, is approachable and progressive. It's a fun place to work and we get to interact with highly recognizable brands. It's a very unique place and definitely rewarding and challenging.

The company is growing and it's exciting to be a part of the growth. Personally, I've seen at least 20 people added to the company and they've all contributed unique perspectives that have allowed us to grow and adapt.

Cons

Growing company, so changes have rocked the boat a little. Management is adapting but in some people's minds, it has been too slow and maybe not communicated perfectly. The old guard needs to make way to new life trying to breath change into the company.

Advice to ManagementAdvice

Allow creatives to have time to innovate more and not just clock hours. Embrace change.

Recommends
Positive Outlook

Other Reviews for Centerline Digital

  1. 7 people found this helpful  

    Easily the worst, most poorly run company I've ever worked for.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee  in  Raleigh, NC
    Former Employee - Anonymous Employee in Raleigh, NC

    I worked at Centerline Digital full-time for less than a year

    Pros

    Nice office, free snacks, stocked bar. Some very nice and talented people (mostly the creative, content, engineering teams). A handful of capable and likable account /project management people (mostly the newer/younger ones who have not been warped by the culture yet).

    If you possess half a brain, you'll get to feel superior to a few of your senior staff who use the following words: expecially (for "especially"), acume (for "acumen," as in "business acumen") and irregardless.

    Cons

    Small, core team of people who have been there for years are running an 80-person agency like a 25-person agency. Micro-management is rampant. For example, you must note in your public calendar if you are out of the office even for 5 minutes to pick up your lunch. The CEO is uber-involved in silly details that should be handled by staff - for example, dictating when to have your team meetings. They value face-time over efficiency. Notorious for firing people within weeks for no apparent reason, and running the company w/ fear of being fired (especially for the entry-level project coordinators).

    They only reward people who a) buy into the no work/life balance that they encourage, and b) follow the rules and don't ask any questions or challenge the status quo. Their project management system (which controls traffic, time sheets and billing) is super rigid, and does not account for any deviations from what they already do for their main client. This is a microcosm of an entire agency that is completely inflexible and closed off to suggestions for change/improvement.

    About 85% of their work is for one (admittedly) major client (although not changing the rates in 14 years could be a major reason why the client stays). And after all these years, they are still not the AOR. Therefore they are dependent on one client for the majority of their revenue. In addition, though they say they are strong in strategy and interactive, easily 80% of their work is making the same four-five types of videos for their big client over and over. If you are hoping to flex any creative muscles, this is not the place for you.

    They don't seem to understand the interactive world very well, and up until a few months ago they did not even have a qualified QA person to review projects. They still do not bother to send any videos through a real QA process, and depend on 25-year olds w/ no experience to make sure it looks ok.

    The account/project management team is disorganized and unwieldy. A few loud, catty, petty, well-connected (aka sycophantic) people manage to corrupt what could be a great team. There is no room for suggestion or change in their world, and they are always watching and waiting for other people to mess up and go against their peculiar (and unnecessary) rules and regulations. Unfortunately this means that the entire account/pm team is poisoned by a group of young, inexperienced (and frankly, kind of mean) women who have had no/minimal prior experience than working at Centerline.

    Unprofessionalism abounds whether it is from the lame QA process described above, to the firing of people within weeks (with no HR representative in the room, no less), to the senior staff who have no background running a mid-size, digital ad agency.

    The only way to succeed at Centerline is to do whatever you are told, never suggest that something could possibly be done better/more efficiently, work ridiculous hours, and kiss the right people's asses.

    Advice to ManagementAdvice

    Hiring from within is often great, but if you want the company to grow and adapt, you need to hire (and keep) people who have had outside experience and be open to their suggestions for change. Promoting the people who merely follow the rules and put in the time will cause your company to stagnate.

    Don't treat people like children and micro-manage everything they do. When you give respect and space, people have a higher morale and will want to do better work for you.

    Diversify your client base so if/when your one big client has cutbacks or switches agencies, you are not screwed. Also diversify your offerings - the videos are of great quality, but there are about four to five types that you keep making again and again. Try something innovative.

    And don't foster the current high-school environment that pervades - cliques and pettiness. Encourage work/life balance so people will enjoy working there; and not just because they can drink at 4:30 in the afternoon.

    Doesn't Recommend
    Negative Outlook
  2. 7 people found this helpful  

    Slave ship being driven by incompetence

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Project Management  in  Raleigh, NC
    Former Employee - Project Management in Raleigh, NC

    I worked at Centerline Digital

    Pros

    - The creative team
    - The benefits
    - The location
    - Shoots

    Cons

    - Politics
    - Long hours
    - Rudeness and disrespect by account management higher ups
    - Unwillingness to listen to ideas

    Advice to ManagementAdvice

    Instead of firing people who show that they want to help a place change for the better and grow. Encourage them to help with those changes. Reward those people, instead of rewarding the work-horses that show no promise in management abilities or forward-thinking.

    Doesn't Recommend
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