Coldwell Banker – “welcome to real estate”

Pros

Market leader in all prices
Major share for higher price homes, up to double closest competitor
Good technology
High name recognition
Best trained agents

Cons

real estate is a tough job right now
internal costs and fees really eat up a newcomers income
re-lo costs too much

Advice to Senior Management

watch how much you charge agents for being in the business, lots of good ones have left because the nickel dime costs cant be covered in tough times