Cycle Gear

www.cyclegear.com
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1 person found this helpful  

Enlightening yet unfufilling

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Culture & Values
  • Career Opportunities
Current Employee - Anonymous Employee
Current Employee - Anonymous Employee

I have been working at Cycle Gear full-time (more than 3 years)

Pros

Experience in the industry. A good way to judge your area's demographic and approach customers in a sales environment. Great opportunities to network with local businesses and make contacts within the industry for both personal and career gains. Wonderful way to meet like minded individuals in an otherwise fractured and hostile community (bikers). Many members of upper management are surprising amicable and realistic. With certain individuals there is a very casual atmosphere.

Cons

Poor starting pay and poor raises for the amount of knowledge and experience required to be truly successful. Individuals with no experience in the industry will serve to only anger customers and cause problems for more experienced associates and managers.

Training modules are amateur with poor wording, spelling, and misinformation.

 Lack of resources at the store level to satisfy the needs of passionate enthusiasts and high dollar customers. Lack of individuality at the store level. Essentially corporate wants each store to be uniform even though many locations have different demographics than the corporation's perceived image. This results in a disinterest or outright hostility from many customers. This alienates customer bases and only serves to make individual stores seem like they are not doing their jobs.

Sales oriented performance does not take into account riding seasons in certain areas or economic demographics.

Certain members of upper management are down right hostile and unreasonable. Some treat associates like peasants, to them many people are only numbers. There is no reciprocity with respect.

Store locations are chosen poorly, many stores are either out of the way of main roads or completely obscured and not visible from the road. Stores that can be seen easily and clearly from the road have significantly better performance and more meaningful traffic, this is of course attributed to associates and management for better or worse.

The company completely refuses to spend money on proper advertisement. Successful companies spend MILLIONS on advertisement. Cycle Gear spends less on advertisement than competitors with single locations, less profit margins, high pay, and better incentives for employees. For a national chain this is 100% unacceptable. The company expects those at the store level to do their jobs for pennies on the dollar; while those in advertising making double or more than the average store manager are either grossly incompetent or stifled by the bean counters.

I have not even touched on the exclusive brands...

This stuff is safety gear, safety gear is expensive for a reason. Certain items can be made cheaply (textile and mesh apparel, even boots), others simply cannot (leather, helmets, gloves). These are items people are depending on to save their lives. Cost cutting techniques are unacceptable on many of these items. The exclusive brands suffer from over saturation and redundancy (multiple products that do the exact same thing at the same price point) and serve only to confuse the customer AND the associate. Some of these items are a danger to those who wear them and should not even be an option for purchase. Many of the waterproof items are consistently not waterproof and only makes it harder for the associate to instill trust in the customer.

The final straw is the unrealistic pricing of non-exclusive brands and the refusal to stock stores with a variety of product. With the amount of options for helmets and gear, and Cycle Gear's buying power and size, there is an astonishing lack of variety for the customer.

I can say that as a consumer, Cycle Gear does not anything that I would buy aside from casual apparel.

Advice to ManagementAdvice

Give more leeway to individual stores. They need their own identities. Give the store managers more say in what their store stocks. You trust them with your money and sales, trust them to know what their customers would buy. Spend a considerable amount of money more on advertising. Increase the base pay to lure in more industry professionals. You pay us like high school students.

Doesn't Recommend
Negative Outlook
Approves of CEO

36 Other Employee Reviews for Cycle Gear (View Most Recent)

Sort: Rating Date
  1.  

    The first year was great, as the group I worked with became my family.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Customer Service Representative in Lafayette, LA
    Current Employee - Customer Service Representative in Lafayette, LA

    I have been working at Cycle Gear part-time (more than a year)

    Pros

    Smaller groups to work in, so you become really close. Customers are bike people, so they are pretty chill, most of the time!

    Cons

    The company has changed quite a bit since I worked there, and I've heard it is quite a different environment now.

    Recommends
    Neutral Outlook
    No opinion of CEO
  2.  

    Unreasonable sales goals, rampant ageism, greediness, and more

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Sales
    Former Employee - Sales

    I worked at Cycle Gear full-time (more than a year)

    Pros

    The discount is alright and some of the customers and fellow staff can be friendly and charming. You could make some connections here if you play your cards right.

    Cons

    The amount of used helmets that are on the shelves/up for sale is disgusting. Their 7 day helmet guarantee finds customers returning their used helmets and MOST of these returned helmets end up back on the sales floor.

    In addition, the unrealistic sales goals, excessive promotion and incentives regarding their exclusive brands is disappointing. The Bilt merchandise makes the Frank Thomas brand seem high end in comparison.

    Management and fellow sales associates can be downright nasty when it comes to taking customers (and therefore commissions) from you. There are so many shady tactics and inconsistent treatment of transactions. For a mega million dollar chain, there is hardly anything is done to deter theft, both internal and external.

    This company doesn't want to pay its employees what they're worth and as a result, most of their employees are 25 and under, without a lot of knowledge of motorcycles, gear, or the industry as a whole.

    Cycle Gear prides themselves on customer service and bending over backwards for the customer so much that they will let their customers return anything that has been used, no matter what the timeframe.

    Advice to ManagementAdvice

    Get your act together or you really are going to be the Walmart of motorcycle retailers, as a previous reviewer mentioned. Visit your stores more often to see what actually goes on during the day-to-day operations. The safety and happiness of your employees will help you if you are to be successful with your plans for expansion. There is so much theft going on via many different methods that you might want to have build a serious loss prevention department. It would certainly help your profit margins.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
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