Cycle Gear

  www.cyclegear.com
  www.cyclegear.com
There are newer employer reviews for Cycle Gear

 

Enthusiast based retailer

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Culture & Values
  • Career Opportunities
Former Employee - Team Leader in Fresno, CA
Former Employee - Team Leader in Fresno, CA

I worked at Cycle Gear full-time (more than 8 years)

Pros

Working in the motorcycle industry is very fun as an enthusiast. Cycle Gear provided many opportunities to network with other industry professionals and opportunities to meet professional racers. It was also a great opportunity to stay up on current products and changes in the industry.

Cons

It was hard to balance work and home life with the demand of retail hours. This however is the same in most if not all retail environments.

Advice to ManagementAdvice

Look closer at individual markets, especially for older locations. Factor in economical factors of the areas such as unemployment rate, potential new customer base and existing customer purchasing habits when setting store plans. Also look at geographical factors such as crime rate in area of store, location of competition, location of other major retailers and changes to retail activity in the area. For example relocating a store from a more economically depressed area of the city to a more desired shopping area. Especially in areas where development favors an urban sprawl and new development is moving away from the store location. It is harder to drive customers to less desirable area of the city that is out of their "comfort/safe" zone.

Recommends
Neutral Outlook
Approves of CEO

31 Other Employee Reviews for Cycle Gear (View Most Recent)

Sort: Rating Date
  1. 1 person found this helpful  

    Enlightening yet unfufilling

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Cycle Gear full-time (more than 3 years)

    Pros

    Experience in the industry. A good way to judge your area's demographic and approach customers in a sales environment. Great opportunities to network with local businesses and make contacts within the industry for both personal and career gains. Wonderful way to meet like minded individuals in an otherwise fractured and hostile community (bikers). Many members of upper management are surprising amicable and realistic. With certain individuals there is a very casual atmosphere.

    Cons

    Poor starting pay and poor raises for the amount of knowledge and experience required to be truly successful. Individuals with no experience in the industry will serve to only anger customers and cause problems for more experienced associates and managers.

    Training modules are amateur with poor wording, spelling, and misinformation.

     Lack of resources at the store level to satisfy the needs of passionate enthusiasts and high dollar customers. Lack of individuality at the store level. Essentially corporate wants each store to be uniform even though many locations have different demographics than the corporation's perceived image. This results in a disinterest or outright hostility from many customers. This alienates customer bases and only serves to make individual stores seem like they are not doing their jobs.

    Sales oriented performance does not take into account riding seasons in certain areas or economic demographics.

    Certain members of upper management are down right hostile and unreasonable. Some treat associates like peasants, to them many people are only numbers. There is no reciprocity with respect.

    Store locations are chosen poorly, many stores are either out of the way of main roads or completely obscured and not visible from the road. Stores that can be seen easily and clearly from the road have significantly better performance and more meaningful traffic, this is of course attributed to associates and management for better or worse.

    The company completely refuses to spend money on proper advertisement. Successful companies spend MILLIONS on advertisement. Cycle Gear spends less on advertisement than competitors with single locations, less profit margins, high pay, and better incentives for employees. For a national chain this is 100% unacceptable. The company expects those at the store level to do their jobs for pennies on the dollar; while those in advertising making double or more than the average store manager are either grossly incompetent or stifled by the bean counters.

    I have not even touched on the exclusive brands...

    This stuff is safety gear, safety gear is expensive for a reason. Certain items can be made cheaply (textile and mesh apparel, even boots), others simply cannot (leather, helmets, gloves). These are items people are depending on to save their lives. Cost cutting techniques are unacceptable on many of these items. The exclusive brands suffer from over saturation and redundancy (multiple products that do the exact same thing at the same price point) and serve only to confuse the customer AND the associate. Some of these items are a danger to those who wear them and should not even be an option for purchase. Many of the waterproof items are consistently not waterproof and only makes it harder for the associate to instill trust in the customer.

    The final straw is the unrealistic pricing of non-exclusive brands and the refusal to stock stores with a variety of product. With the amount of options for helmets and gear, and Cycle Gear's buying power and size, there is an astonishing lack of variety for the customer.

    I can say that as a consumer, Cycle Gear does not anything that I would buy aside from casual apparel.

    Advice to ManagementAdvice

    Give more leeway to individual stores. They need their own identities. Give the store managers more say in what their store stocks. You trust them with your money and sales, trust them to know what their customers would buy. Spend a considerable amount of money more on advertising. Increase the base pay to lure in more industry professionals. You pay us like high school students.

    Doesn't Recommend
    Negative Outlook
    Approves of CEO
  2.  

    The first year was great, as the group I worked with became my family.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Customer Service Representative in Lafayette, LA
    Current Employee - Customer Service Representative in Lafayette, LA

    I have been working at Cycle Gear part-time (more than an year)

    Pros

    Smaller groups to work in, so you become really close. Customers are bike people, so they are pretty chill, most of the time!

    Cons

    The company has changed quite a bit since I worked there, and I've heard it is quite a different environment now.

    Recommends
    Neutral Outlook
    No opinion of CEO
There are newer employer reviews for Cycle Gear

Work at Cycle Gear? Share Your Experiences

Cycle Gear

 
Click to Rate
or

Your response will be removed from the review – this cannot be undone.