Pros

* Great location.
* Smart co-workers with an enthusiastic new CMO.
* Highly recognizable porfolio well positioned for immediate future.
* General management experience useful if small to medium-sized company is your eventual goal.

Cons

* Company runs by Finance and is very operationally driven.
* Senior Management obsessed with past performance and demands endless reviews.
* Increased focus on consumer marketing but most VPs and Directors lack necessary experience.
* CMO has passion but is not given the power to make real change.
* If you stay on past Brand Manager, you will be deficient versus peers in other CPGs.

Advice to Senior Management

Decide what you really want to be when you grow up and put in place the meaningful changes required to get there. Merely increasing the marketing budget is not the solution. Lip service to Wall Street will only get you anothe year.