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Design Within Reach – “If it's broke, fix it.”
Pros
Nice product and partnerships with manufacturers (Knoll, Herman Miller, Fritz Hansen). Decent employee discount. Level of interaction with design community.
Cons
Executive team seems highly unqualified. Poor management - directors lacks even the most basic people management practices. Inconsistent messaging to field.
Advice to Senior Management
Develop a realistic business strategy and develop a stronger corporate identity. This is a great company, but can it be sustained as it is currently structured? Review top executive's performance, dismiss those execs who are underqualified and bring in new talent and skills - too many promotions are based on relationships rather than merit.