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Design Within Reach – “If it's broke, fix it.

Sep 12, 2009

2.0

Design Within Reach Studio Account Executive:   (Current Employee)

Pros

Nice product and partnerships with manufacturers (Knoll, Herman Miller, Fritz Hansen). Decent employee discount. Level of interaction with design community.

Cons

Executive team seems highly unqualified. Poor management - directors lacks even the most basic people management practices. Inconsistent messaging to field.

Advice to Senior Management

Develop a realistic business strategy and develop a stronger corporate identity. This is a great company, but can it be sustained as it is currently structured? Review top executive's performance, dismiss those execs who are underqualified and bring in new talent and skills - too many promotions are based on relationships rather than merit.

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Design Within Reach Overview (DWRI )
Web
www.dwr.com
Industries
Size
150 to 499 Employees, $178M+ Revenue
HQ
San Francisco, CA
Competitors


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