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Design Within Reach – “Can DWR make it out of death-spiral?”
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There are some very interesting folks at DWR and an opportunity to get exposed to the design community.
Cons
There seems to be no corporate strategy. Steps are not taken to examine issues and make correct decisions for the long-term. Since the founder, Rob Forbes, left some time ago, there has been a vacuum around strategy and vision.
Since going public, there has been a high-churn rate within the company. There is not a sense or synergy between the existing multi channel markets, but more of a provincialism. The current economic situation will probably impact the business more than it did during the bubble collapse of 2000 due to the existence or many more competitors now.
The way that projects are prioritized is based more on guesswork rather than any strategy.
Advice to Senior Management
Fix what is not working instead of plowing forward with the existing, "do this or heads will roll" strategy.