Digi International – “Well run company in an odd industry”

Pros

Debt free financially well run second tier company. Works at finding niches it can dominate rather than taking on larger companies with greater resources.

Cons

Product line too broad for most salespeople to comprehend. As a result salespeople go where they can easily make their quota or in the latest hot technology they're focused on by their management.

Advice to Senior Management

More direct account interaction by Digi salespeople outside of North America to uncover strategic opportunities that distribution channels aren't likely to find.