There are newer employer reviews for Digital First Media
There are newer employer reviews for Digital First Media

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Growing innovative Company

  • Work/Life Balance
  • Culture & Values
  • Career Opportunities
  • Comp & Benefits
  • Senior Management
Former Employee - Sales Manager
Former Employee - Sales Manager

I worked at Digital First Media full-time (More than 5 years)

Recommends
Positive Outlook
Approves of CEO
Recommends
Positive Outlook
Approves of CEO

Pros

Innovation of new products Forward thinking in tough market place Empower employees

Cons

Ready, Fire, Aim - no clear strategic planning Too many new products - not giving enough time and focus for an idea to take shape Forecasting and Budgeting take too much time and energy away from important work

Advice to Management

Get better at strategic planning Stop reforecasting incorrect forecasts. Build solid plans and stick to them

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  1. Good to clients. Bad for salespeople.

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Multi Media Account Executive
    Current Employee - Multi Media Account Executive

    I have been working at Digital First Media full-time (More than 3 years)

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    Pros

    Cutting edge online advertising media company that has clients' best interests at heart.

    Cons

    Very low pay. Base salary is ridiculous and commissions/bonuses are miserably low. Furthermore, every DFM office is officiated with a newspaper they own and management is divided on "old school" newspaper vs "new school" digital. But that really wouldn't matter if they paid more. Or even decently. Which they don't.

    Advice to Management

    Show us the money!!!


  2. Need to Treat Employees Better for Better Results

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Various in Lowell, MA
    Current Employee - Various in Lowell, MA

    I have been working at Digital First Media full-time (More than 10 years)

    Neutral Outlook
    Approves of CEO
    Neutral Outlook
    Approves of CEO

    Pros

    DFM is innovative and always striving to be ahead of the curve in the digital world. With all the news circulating about the demise of newspapers, it is actually exciting to work for a company that is leading the way for change to enable "newspapers" the ability to not only survive, but succeed again. (I put "newspapers" in quotes because the world of newspapers simply won't be the traditional understanding of newspapers anymore).

    Cons

    Management, management, management... There are way too many chiefs and not enough workers. This applies not only to DFM the parent company, but also on the local level. And, unfortunately, most of the time, most of the management is so out of tune as to what actually goes on daily within the company. Treatment of employees is terrible. There is no incentive to outperform, except avoiding negative backlash. In addition, the employees are the ones working their tails off day in and day out, only to get barked at and threatened if revenue should fall short.

    Advice to Management

    I'd love to see management get their hands dirty again and actually be involved with advertising sales, get involved with the local communities (not just at the next golf fundraiser). And treat your employees better! All too often great employees are rewarded with more work and no additional compensation. I have seen great workers come & go all too quickly because they are underappreciated for the greatness that they have done. Positive reinforcement goes a long way.


There are newer employer reviews for Digital First Media
There are newer employer reviews for Digital First Media

See Most Recent

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