Financial Times – “Financial Times - thought leader, business lager.”

Pros

Highly credible brand, world-wide recognition.

Cons

Somewhat rutted idealism, lot of old-business theory behind key decisions.

Advice to Senior Management

Be more open to bottom-up feedback on what works and doesn't work in the market place.
Be more creative in products marketed to advertisers.
Invest more in sales products and less in sales luncheons.