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Forever 21 you are making money. But are you being fair to your sales associates? Or even, ethical?

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Career Opportunities
Current Employee - Sales Associate in Lakewood, CA
Current Employee - Sales Associate in Lakewood, CA

I have been working at Forever 21

Pros

They do play some decent music in the store. There's always something to be done in the store so it's rarely boring. People always seem excited to hear that I work at Forever 21. I have met some of the most amazing people in my coworkers, which may be the only thing keeping me coming back to work. There is also alot of pride in working for a company that is doing so well despite the poor economy. The dress code allows you to wear different things and stand out. Professionally you can grow alot from working in the company as it is a very challenging job. Some customers are truly a joy to meet and interact with. If you can stick it out through everything it can be an enjoyable experience.

Cons

There are really no opportunities for professional advancement within the company. They do not promote within. None of our managers at any level were ever sales associates in the company. The highest you can be promoted to is quad leader which merits you longer shifts and more responsibility, but no better pay or benefits to you otherwise. This truly brings a lack of motivation among sales associates. Compensation wise, the pay is poor. Some people make minimum wage and some make more depending on what they've made at past jobs. Regardless it's never very much regarding the extremely large amount of work that you are required to do. This job really does require alot of work from you. It is tough. And often times it involves late nights. It isn't a job where you stand in one spot all day. You're constantly moving and it can be stressful on the body. Although some customers are a delight to meet and talk with, many are very rude and inconsiderate, sometimes dropping things right in front of you and not bothering to pick them up. Sometimes customers will let you know how they feel about the store's limited return policy or lack of a public restroom. Often times very little appreciation is shown when you assist customers. The 10% employee discount is the worst around and the zero tolerance no return policy discourages you from buying anything. If you aren't a manager you can't get direct deposit, much less any sort of benefits. There is an optional 6 month review in which you may receive a raise. The store I worked at was #1 in sales of the big box Forever 21 stores in the nation and our manager declared that no one deserved a raise after 6 months and we would have to wait for the 1 year mark. This is not motivation. This is discouraging. There is no praise for working hard, no incentive to keep going and no encouragement even for being #1 in the nation. The company only cares to make as much money as possible through keeping employee wages low and cutting hours based on the sales numbers, regardless of the time of year or conditions. If less money gets pulled in, hours get cut dramatically. Speaking of which, the scheduling is done very unprofessionally. Favoritism is often used to divvy up hours and you'll find managers punishing you by cutting hours if you call out once for a shift regardless if it is for a valid reason. You don't receive hours based on effort but on how much your manager likes you. Communication between different levels of the company is very poor (sales associates, visual merchandisers, stock, assistant managers, co-managers, etc,). The store manager tells us that we are all replaceable and rarely praises us for our consistent success as a store, making it a discouraging experience at times. Assistant managers are unprofessional and don't have a problem fighting with sales associates or writing them up for ridiculous reasons. Also, very little training is given by managers. You're left having to learn how to do the job yourself. When a store was set to open nearby, the employees were trained by me and my fellow associates, not by members of their management team. Once again this shows that the focus is not on the employees but only the money coming in.

Advice to ManagementAdvice

The sales associates, although young, are not children and we don't deserve to be treated as such. We work hard to help the company and deserve to get those 6 month raises. You should talk to us in a more professional and team oriented manner that helps to motivate us and keep us working hard. If opportunities for advancement were present it would also motivate us. The incentives to continue working for you are few and far in between, which land you talented sales associates quitting as soon as they find another job. This high turnaround among sales associates results in untrained employees representing your company. There is a very poor morale among the employees and nothing being done about. Treat your employees that make your company profitable right, appreciate them, and they will continue to work hard for you. Start hiring more professional managers that don't hold grudges or talk gossip. And focus on appreciating the talented associates you have so that they continue to make you #1.

Doesn't Recommend
Disapproves of CEO

1411 Other Employee Reviews for Forever 21 (View Most Recent)

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  1.  

    Overall, a good experience there. Though it was a lot of folding, it was a good first job.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Sales Associate in Glendale, CA
    Former Employee - Sales Associate in Glendale, CA

    I worked at Forever 21

    Pros

    Some of the things that I learned from working at Forever 21 was working on my people skills, learned how to fold properly, learned to be patient, and learned how to handle money.

    Cons

    Some of the downsides are constant folding (but that's a given), dealing with rude customers and trying not to lose my cool, and those late hours.

    Advice to ManagementAdvice

    Try to organize the store more and some of the workers need to learn to be polite to some of the customers.

    Recommends
    No opinion of CEO
  2.  

    hate it

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Sales Associate in Victorville, CA
    Current Employee - Sales Associate in Victorville, CA

    I have been working at Forever 21

    Pros

    fashion forward company. GOt along with assocites

    Cons

    Too much work too many policies

    Advice to ManagementAdvice

    get out

    Doesn't Recommend
    Disapproves of CEO
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