There are newer employer reviews for GfK

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  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Culture & Values
  • Career Opportunities
Former Employee - Research Director in New York, NY
Former Employee - Research Director in New York, NY

I worked at GfK full-time (less than a year)

Pros

A wealth of very structured tools, techniques, systems and methodologies to "sell" to clients.
Vast global network of offices as well as outsourcing partners to assist in getting things through the pipeline to meet deadlines.

Cons

Poor quality control (or any control) when it comes to outsourced operational services (programming and data processing) ... having a vast network of outsourcing partners is not an advantage if you don't monitor them, or properly instruct them!!
Tons of bureaucracy that sometimes gets in the way of productivity.

Advice to ManagementAdvice

Institute better QC procedures for both internal and external services

Doesn't Recommend
Neutral Outlook
No opinion of CEO
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  1. dont work in accounting

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Accountant in West Harrison, NY
    Current Employee - Accountant in West Harrison, NY

    I have been working at GfK

    Pros

    big company, can learn alot if in the right department

    Cons

    no communications, management does not respect the employees, no set culture across the board

    Advice to ManagementAdvice

    listen to the little people, include the workers in decisions, sometimes they have the answers you are looking for

    Approves of CEO
  2. 2 people found this helpful

    Confusing waste of time

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Anonymous Employee in Chicago, IL
    Current Employee - Anonymous Employee in Chicago, IL

    I have been working at GfK

    Pros

    The company offers a decent benefits package and the organization is rather flat allowing some employees a great amount of responsibility.

    Cons

    I was given 2 weeks worth of work over my 5 month tenure there and had nothing to do the rest of the time.

    Advice to ManagementAdvice

    The company needs to break free from it's staunch conservative market research roots. Research methodologies are changing and evolving and it is no longer appropriate to remain standing still in the face of other more effective techniques.

    Doesn't Recommend
    No opinion of CEO
There are newer employer reviews for GfK

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