There are newer employer reviews for GfK

 

A great group of smaller companies trying to figure out how to be a big single company

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Culture & Values
  • Career Opportunities
Current Employee - Senior Research Director
Current Employee - Senior Research Director

I have been working at GfK full-time (less than an year)

Pros

There are a lot of really smart people working at the company. And it has significant access to diverse and global study resources.

Cons

The company is going through a growing spurt in that many smaller companies are trying to develop a single culture and identity. This leads to a fractured workforce and inefficient work plans because there is little understanding of what others in the company are doing.

Advice to ManagementAdvice

The bureaucratic hoops that workers need to go through kills morale.

Recommends
Neutral Outlook
Approves of CEO

131 Other Employee Reviews for GfK (View Most Recent)

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  1.  

    Very traditional MR supplier that is desperately working to be cutting edge, and struggling mightily.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Vice President in New York, NY
    Former Employee - Vice President in New York, NY

    I worked at GfK full-time (more than an year)

    Pros

    Fairly good operational support, some strong mid-level research staff that is good at execution, broad reach in terms of the solutions and capabilities and the international coverage of the organization

    Cons

    Meandering direction that is constantly changing. This is due in part to the constant acquisitions that results in overlap and thus a need to reorganize. This also means that it is difficult for the practice leaders to keep up with what there is to offer when it comes to offering solutions to clients. Too many times I saw a tendency to throw a new capability at a problem without a real understanding of whether or not it would actually address the client's challenges.

    Advice to ManagementAdvice

    Don't empower the old guard that wants to continue doing things like it was the 70's, and get a grasp of what you have to offer!

    Doesn't Recommend
    Negative Outlook
    Approves of CEO
  2.  

    life/work balance is way out of balance

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at GfK full-time

    Pros

    There is a lot of work. Encourage socializing.

    Cons

    Too many executive VP. Need more help in operations. Work is not evenly distributed. Work to all hours in evening and weekends.

    Advice to ManagementAdvice

    More hiring of staff below Researchers.

    Doesn't Recommend
    Neutral Outlook
    Approves of CEO
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