Pros

Great brand, and you would think it would be a great opportunity.

Cons

Insane CEO who is driving the brand and company into the ground. CEO rules by fear and intimidation and nobody at the exec level is willing to fight back. Those that express intelligent opinions or who do the right thing for the business are quickly fired. The CFO, head of HR, General Counsel, head of product marketing/management all quit in the last few months because nobody could take the toxic atmosphere anymore. The CEO's time is coming and the creditors are circling. That's what happens when you waste money, make idiotic business decisions and treat everyone from employees to customers to creditors like dirt. When the CEO is gone, Gibson can be a great company again. Hopefully that day will come soon but until then keep clear.

Advice to Senior Management

Get rid of the CEO before it is too late or before creditors completely shut off your financing.