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Intuit – “If you want to be a non-descript automaton in marketing, look no further

15 of 16 people found this helpful

Oct 2, 2009

2.0

Intuit Marketing Manager in Mountain View, CA:   (Past Employee - 2009)

Pros

Nice campus, good salary, if you work well in silos, love being a cog in a wheel this is your prime destination for employment. There is a vibe that Intuit is a cutting edge analytics and web presence company which will enable you to buffer your resume when you decide to move on. You will be able to engage in marketing campaigns that are rare to work with when at a smaller company with smaller budgets.

Cons

Politics, Silos and the underlying knowledge that there are way too many chiefs and not enough Indians employed at Intuit is the main reason for most people leaving the company. I was privileged enough to see senior managers who when speaking you could literally see the gears turning in their head on how to re-write the words coming out of their mouth to sound in a way that their manager would want to hear rather than speaking from the heart, passion, understanding of the marketplace and how best to deliver the product to the consumer. Somewhere along the company system most managers have drank the Kool-Aid and lost their imagination and edge on how best to market products.

Senior managers do not get challenged enough by their peers on their marketing plans and brand positions. Simple case in point - An executive once stated that "Trials don't Work" and then all trials for the QB product lines were dropped - rather than making the trial product easier to use.

Intuit is full of good people that somewhere along the line lost their imagination and desire to do new things and push the envelope.

Rather than innovate, they simply buy companies that do

Advice to Senior Management

Management culture has to change if you can't innovate, if you can't inspire, mentor or be profitable you should be removed from your position. Reduce middle managers as they simply are head count that is in the way between the workers and the people who need to hear what is going on.
Education should not be a determinate on your promotion - there are too many managers who got to their position by schooling, not by talent or experience.

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Intuit Overview (INTU )
Web
www.intuit.com
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Size
5000+ Employees, $3B+ Revenue
HQ
Mountain View, CA
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