Jones Apparel – “Just want to be heard”

Pros

There is a low turnover rate and a mature staff

Cons

I have worked here several years and this has been one of the worst years in terms of quality and selection of clothes. When a customer looks at me and says "what has happened to this company, I use to be able to spend so much money here." I am speechless. I personally told the young buyer, "you are not buying for the AK customer". The needs of our mature customers are different, they want the classic fit and timeless style. But now we are stuck with an inventory of short skirts, low rise pants and cropped jackets.

Advice to Senior Management

Next time you hold a "best and worst" meeting, please ask us, the ones that are trying hard to sell the merchandise. The buyer only know numbers. Ask us why something sells or not, we can give you honest feedback of what the customer has told us. We see how the clothes fit. The buyer sees a sample. We truly want to make money for this company and we want to bring JONES NEW YORK back to what it use to be, great quality and classic looks.