About Us

Glassdoor is your free inside look at Kraft Foods reviews and ratings — including employee satisfaction and approval rating for Kraft Foods CEO Irene B. Rosenfeld. All reviews posted anonymously by Kraft Foods employees.

Search

for

in

Kraft Foods – “Brand management excellence... if you want to lag behind peers in promotion

1 of 1 people found this helpful

Feb 19, 2009

4.0

Kraft Foods Senior Associate Brand Manager in Glenview, IL:   (Past Employee - 2008)

Pros

Excellent training and excellent reputation. Great brands. You can go ANYWHERE after having worked in brand management at Kraft. The brand management function clearly drives the company. Also has very strong compensation packages compared to the rest of CPG industry.

Cons

VERY slow promotion process. You'll still be an associate while employees of similar tenure at other companies will rise through their ranks much quicker.

Heavy on process and bureaucracy, and decision-making is often made at a senior level, so you often don't feel like you really "own" your brand after all.

Advice to Senior Management

When you do lay-offs, choose the people who are truly bottom performers instead of just targeting boxes on the org chart. You've lost a lot of great people and have kept some really crappy ones.

Comments (0)

Post your anonymous review or sign in to comment on this review
Kraft Foods Overview (KFT )
Web
www.kraft.com
Industries
Size
5000+ Employees, $42B+ Revenue
HQ
Northfield, IL
Competitors


Flag this {0} as inappropriate

Would you like us to review something? Please describe the problem with this {0} and we will look into it.

Flag this {1} Cancel

Advanced Search Reset

What

Where

How

or Cancel