Kraft Foods – “Nice place to start a career in Brand and General Management”

Pros

- opportunity to experience and lead different businesses in different states (e.g. category leader, business in decline with limited funding, growth business etc...)
- opportunity to learn from some of the smartest people in the industry

Cons

- too many levels of management that have a say in everything you do
- a lot of processes that may hamper speed to market and a brand's ability to be nimble and innovative

Advice to Senior Management

Management does not need to be involved in approving creative. For key brands, sr. leaders should be aligned with the IMC strategy and trust/empower the brand teams and agencies to develop and make creative decisions.