There are newer employer reviews for L7 Creative Communications

2 people found this helpful  

Amazing and fulfilling.

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Career Opportunities
Current Employee - Chief Executive Officer in Carlsbad, CA
Current Employee - Chief Executive Officer in Carlsbad, CA

I have been working at L7 Creative Communications

Pros

Great employees and truly incredible clients. L7 Creative has talented employees that are willing to go the extra mile for clients.

Cons

During a brief period from Q4 2011 through Q1 2012 the agency went through a challenging but vital evolution. Due to small clique of employees who created a negative culture that influenced other employees the agency restructured and terminations became inevitable. Unfortunately this spawned an attack on this web site.

L7 Creative is stronger today than ever before with a core group of talented employees and senior management who are committed to getting L7 Creative back to our much talked (and written) about creative culture.

Our goal in 2012 is to put this behind us and realize our destiny of becoming the top digital brand engagement agency on the West Coast.

Advice to ManagementAdvice

Hire good people! This philosophy has always been L7 Creative's hallmark. Unfortunately we lost sight of it for a short time.

Recommends

23 Other Employee Reviews for L7 Creative Communications (View Most Recent)

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  1. 4 people found this helpful  

    L7 Creative: Welcome to your worst nightmare....

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Anonymous Employee in Carlsbad, CA
    Former Employee - Anonymous Employee in Carlsbad, CA

    I worked at L7 Creative Communications

    Pros

    The employees (non-management) are well-educated, fun, energetic and are dedicated to helping one another get through the day, both efficiently and effectively. You can tell they were obviously all hired for a reason. They are talented, knowledge and are eager to put their skills to use for the better good of the company and its clients.

    Cons

    In honor of Peter Gibbons from Office Space -- If you work at L7 Creative, every day will be the worst day of your life.

    While the staff was hired for their knowledge and skills, ownership doesn't actually allow for them to use it. Employees are seen as "stupid" and aren't allowed to do anything without 15 one hour no-where-going meetings and ownership changing their mind every other second. Even after all that, you are still right where you started, more confused on what in the world you are supposed to do.

    The ownership at L7 Creative makes it a policy to be involved in everything (even a simple ad re-size). They trust no one and believe that no one can do anything right except for them. Even though they want to micromanage everything, they make themselves unavailable or take too long to respond (since they only read 60% of emails and don't pay attention in meetings) which then causes projects to be late (to both the client and publication). Since they are the only ones that can communicate with clients directly, things are often not recorded properly and the staff is often left clueless on what to do and/or given inaccurate information for projects. If you want things to be done right, have the person who will be working on the project be on the calls and emails with the client.

    Trying to establish or maintain any type of process is impossible when senior management becomes involved. A process was put in place for a reason -- to make the company more efficient and more profitable. Senior management believes the process does not pertain to them and therefore will go around the process -- which causes deadlines to be missed, errors on projects to be made and for the project to be out of scope and budget. The senior management at L7 Creative say they want process, but let's be honest, they want to do what they've been doing for years and years -- working in utter disarray and keeping their fingers crossed everything goes out on time and correctly.

    Ownership wants the company to run like a real agency. The problem is, none of them actually have any real agency experience. In order to run an agency effectively, you need to have at least the basic fundamentals down. The ownership at L7 does not. An advertising agency is in no way a sales company where your account team is told to sell, sell, sell. An advertising agency is a company that parters with clients to help them reach their marketing goals.

    L7 Creative's senior management believe employees can do every agency roll -- an account person can write creative copy, a programmer can design print ads, a media planner can write SEO copy, and the list goes on. This is not how a real agency works. If everyone was good at everything then why would you need to hire more than one person?

    What you are promised upon your hiring at L7 Creative Communications, and even during your time of employment, is not true. Ownership promises bonuses, amazing vacation time/days off (a week off over Christmas) and incentive plans. Once you reach a milestone where a bonus/incentive was promised, ownership will have no recollection of that initial conversation with you or will change the entire scope of what they wanted you to do. You will never win and you will never receive that bonus/incentive.

    The ownership, which is made up of all family members (which means major favoritism exists), are paranoid all their employees are out to get them. They believe their employees aren't doing their work, aren't billing, are tainting clients/fellow employees and are just out to watch the company fail. News flash -- if an employee wanted to see a company fail, they never would have accepted a job with your company.

    Lastly, the clients are mostly recruitment-focused and projected based which doesn't allow for much "creativity" after the campaigns have been created and makes it hard to be really strategic with marketing plans.

    Advice to ManagementAdvice

    Re-focus on the important things of running an agency and stop thinking everyone is out to get you. Get back to the basics of how an agency should run and function. If you don't, just hire young professionals with zero agency experience. They won't know that what they are doing at L7 Creative isn't actually how all other agencies function.

    Doesn't Recommend
  2. 7 people found this helpful  

    Welcome to L7 “Micromanaging” Creative

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Anonymous Employee in Carlsbad, CA
    Current Employee - Anonymous Employee in Carlsbad, CA

    I have been working at L7 Creative Communications

    Pros

    Extremely talented, hard working, and supportive staff. The staff is very close and works well together as a unit. All staff members are team players...minus management.

    Cons

    It is soul sucking to work at L7 Creative.

    Contrary to what L7 Creative’s website may say it is the farthest thing from an advertising agency. The main focus of L7 Creative is how to weasel more money out of clients rather then strategize and actually help the client. Management at L7 Creative is extremely unorganized and confusing. If you can’t read management’s mind then you will not succeed here.

    One good thing is you are given PTO, vacation days, and sick days--however, you’re expected not to take them and if you try to you are denied. Favorites are played at L7 Creative especially with management’s family members that work in the office as well as some other employees. The turnover at L7 Creative is ridiculously high due to the fact that management is very difficult to work with and does not know the advertising world because they have no real agency experience.

    Micromanaging is also a huge part of L7 Creative. You are not trusted in the least bit to do your job--someone is always looking over your shoulder and wanting to see every email you’ve sent to the client.

    Projects are missed and not finished on time because management neglects to pay attention in meetings (internal meetings and client meetings) or check emails. Management hears what they want to hear rather than actually listen to what the client wants or what their employees tell them the client wants.

    There is no real room for growth. The only growth opportunities that come along is solely for the fact that someone left or management just felt like firing someone that day.

    If you were thinking about working at L7 Creative I would reconsider. This place is soul sucking and exhausting: emotionally, mentally, and physically.

    Management is extremely unprofessional in the way they talk to employees. Calling employees names or cursing at them is prevalent. Talking badly about employees to other employees is also commonplace.

    Advice to ManagementAdvice

    Let your employees work and don't be so paranoid that everyone is out to get you. People go there to work and do their job and it’s your fault that things are missed--no one else’s. If you focused on making your employees happy and not disparaging them because of your own paranoia, they would stay longer then 6 months.

    Doesn't Recommend
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