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International Senior Marketing view of LeapFrog

  • Comp & Benefits
  • Work/Life Balance
  • Senior Management
  • Culture & Values
  • Career Opportunities
Current Employee - Senior Director of Marketing  in  Uxbridge, England (UK)
Current Employee - Senior Director of Marketing in Uxbridge, England (UK)

I have been working at LeapFrog full-time for more than a year

Pros

Great products with a great story and heritage behind it
Easy to connect with target audiences, communities etc. and to get them engaged
Very passionate employees who care about the mission behind the company
Good 'niche' between toys, education and digital entertainment

Cons

Extremely US centric
Long term strategy non existent and as far as it exists it is very product lead and not brand and/or audience determined
No real international strategy
Poor internal communication
Very sales focussed

Advice to ManagementAdvice

Take a step back, determine the long term vision with regards to which audiences we want to interact with (in the future), what we want them to believe and how to achieve that in terms of communications & advertising strategy and product portfolio
Take more time to explain to the company the path we are on and communicate better if this changes
Let sales follow the lead from marketing in terms of how the products should be positioned
Be less US centrid

Recommends
Positive Outlook
No opinion of CEO

97 Other Employee Reviews for LeapFrog (View Most Recent)

Sort: Rating Date
  1.  

    Excellent people, foggy company direction

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at LeapFrog full-time for more than 3 years

    Pros

    People are excellent. There are many talented artisti, musicians, engineers at LeapFrog. They are pleasant, playful and respectful colleagues. It is rewarding to make LeapFrog products, educational content is certainly something to take pride in.

    Cons

    Lacks collaborative environment, cross-functional communication, or learning opportunities. There is a general lack of clear processes, or ownership at LeapFrog.

    Advice to ManagementAdvice

    Talented people are not going to wait around forever.

    Positive Outlook
    No opinion of CEO
  2.  

    broken company, management has failed the company

    • Work/Life Balance
    • Senior Management
    • Culture & Values
    Former Employee - Finance
    Former Employee - Finance

    I worked at LeapFrog full-time for more than 3 years

    Pros

    1) discount on toys 2) good location nothing really value added that's important.

    Cons

    bad business decisions have resulted in inability to invest in their future. stock price has reflected that reality. terrible working environment with high turn for a reason.

    Advice to ManagementAdvice

    Take a hard look at some of the sr managers & their inappropriate behavior & lack of business acumen. these folks should be leading your company & are leading it in the wrong direction.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
There are newer employer reviews for LeapFrog

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