LeapFrog

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94 Employee Reviews (View Most Recent)

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  • Culture & Values
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International Senior Marketing view of LeapFrog

Senior Director of Marketing (Current Employee) Uxbridge, England (UK)

ProsGreat products with a great story and heritage behind it
Easy to connect with target audiences, communities etc. and to get them engaged
Very passionate employees who care about the mission behind the company
Good 'niche' between toys, education and digital entertainment

ConsExtremely US centric
Long term strategy non existent and as far as it exists it is very product lead and not brand and/or audience determined
No real international strategy
Poor internal communication
Very sales focussed

Advice to Senior ManagementTake a step back, determine the long term vision with regards to which audiences we want to interact with (in the future), what we want them to believe and how to achieve that in terms of communications & advertising strategy and product portfolio
Take more time to explain to the company the path we are on and communicate better if this changes
Let sales follow the lead from marketing in terms of how the products should be positioned
Be less US centrid

Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

    • Culture & Values
    • Work/Life Balance
    • Senior Management
    • Comp & Benefits
    • Career Opportunities
    • No Opinion of CEO

     

    Excellent people, foggy company direction

    Anonymous Employee (Current Employee)

    I have been working at LeapFrog full-time for more than 3 years


    Pros: People are excellent. There are many talented artisti, musicians, engineers at LeapFrog. They are pleasant, playful and respectful… Cons: Lacks collaborative environment, cross-functional communication, or learning opportunities. There… Advice to Senior Management: Talented people are not going to wait around forever. – I'm optimistic about the outlook for this company… More
    • Culture & Values
    • Work/Life Balance
    • Senior Management
    • No Opinion of CEO

     

    broken company, management has failed the company

    Finance (Former Employee)

    I worked at LeapFrog full-time for more than 3 years


    Pros: 1) discount on toys 2) good location nothing really value… Cons: bad business decisions have resulted in inability to invest in their future. stock… Advice to Senior Management: Take a hard look at some of the sr managers & their inappropriate behavior & lack of… No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company… More
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