LeapFrog
2.7 of 5 94 reviews
www.leapfrog.com Emeryville, CA 500 to 999 Employees

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LeapFrog Toys (UK)

Marketing (Former Employee)
Uxbridge, England (UK)

ProsGreat portfolio of products, strong brand with an attractive story and passionate people. In the current economic climate, educational entertainment is going to be even more attractive to parents. The company also has shown an ability to (re) invent itself and when it was going through a rough patch was very daring to invest in new product develpment.

ConsVery male and sales oriented. No real (international) long term strategy and lack of international vision / very US focussed. Originally the company was rooted in the toy industry and it does not do enough to break out of that mould and to re-position themelves. Most division operate in silos and overalll there is a lack of sensibility / common sense

Advice to Senior ManagementSet up / agree an international structure (embedded in HQ) and develop a long term plan around the brand and not the products

Yes, I would recommend this company to a friend

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    International Senior Marketing view of LeapFrog

    Senior Director of Marketing (Current Employee)
    Uxbridge, England (UK)

    I have been working at LeapFrog full-time for more than a year


    Pros: Great products with a great story and heritage behind it Easy to connect with target audiences, communities etc. and to… Cons: Extremely US centric Long term strategy non existent and as far as it exists it is… Advice to Senior Management: Take a step back, determine the long term vision with regards to which audiences we want to interact with (in the future), what we want… Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company… More
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    Excellent people, foggy company direction

    Anonymous Employee (Current Employee)

    I have been working at LeapFrog full-time for more than 3 years


    Pros: People are excellent. There are many talented artisti, musicians, engineers at LeapFrog. They are pleasant, playful and respectful… Cons: Lacks collaborative environment, cross-functional communication, or learning opportunities. There… Advice to Senior Management: Talented people are not going to wait around forever. – I'm optimistic about the outlook for this company… More
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