Long & Foster – “Tough Times”

Pros

Flexible, you manage your own schedule. There are a lot of offices that you can use around the area. Brand recognition to consumers is generally positive. Nice forms and computer resources; broad agnet network for out of area referrals; nice friendly atmosphere in general.

Cons

E&O fees are high. They take half of your rental commission regardless of volume, and right now rentals are the only reliable income stream, so it hurts.

Advice to Senior Management

For Coop rentals give agents 75%-85%. Reduce the admin fee, it is a tough sell right now, at least keep it under $300, so I can afford to pay it for clients sometimes.